Right Brain, Left Brain Blog

« Harnessing the power of social to build virally aware sites | Main | How to: Navigate the marketing tech landscape in 2015 [infographic] »

29 January 2015

Print Ad of the Week: Responsible Young Drivers Campaign (Belgium)

   



Let’s face it, we’re always glued to our smartphones and social media has a major role to play in that. Everyone does it, there’s nothing wrong with it. But there’s one place where it isn’t alright and that’s on the road, when driving.

Responsible Young Drivers, a road safety volunteer organisation for and by young drivers in Belgium, are honing in on that message and ad agency ESA Saint Luc Tournai has created an impressive series of print ads to illustrate the point, all captioned with: “[Facebook/Twitter/Snapchat] have no place on the road. Using the phone while driving is responsible for 1 accident in every 10.”

Check them out below:

Drive fb

 

Drive twitter

Drive snapchat

   



Related Posts Plugin for WordPress, Blogger...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e8883401bb07e5a46b970d

Listed below are links to weblogs that reference Print Ad of the Week: Responsible Young Drivers Campaign (Belgium):

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking