Outdoor Ad of The Week: Topshop real-time Twitter trends (UK)
In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch!
This time, Topshop has teamed up with Twitter for four days (kicking off today Friday 20th until Mon 24th) to display emerging trends from the runway at London Fashion Week via giant digital billboards at various locations across the UK. These trends will also broadcast across Topshop’s own Twitter feed, its website and on a billboard at its London Oxford Street store.
Here’s the good part though: Customers who then tweet the trend hashtags back to @Topshop will receive a shopping list of current designs that tie in with those trends – to ensure that they are first in the know!
“Whether we are giving [customers] a look behind the scenes at the show or partnering with a global platform such as Twitter to allow them to shop the trends in real time, our aim is to create a truly inclusive experience,” said Topshop’s owner Sir Philip Green.
“Through Twitter’s listening power, we can allow our global consumer to shop the trends as and when they happen, and give them insight and access into runway show,” added Sheena Sauvaire, global marketing and communications director at Topshop. She also noted that the billboards represent a “first example of real-time, shop-able billboards”.
The billboards are being operated by Ocean Outdoor with the content being handled by social content marketing platform Stackla.