Print Ad of The Week: Arcturos ‘Footprint’ (Greece)
Simple but effective; that’s the approach taken by Arcturos – a Greek ecological organisation which focuses its efforts on saving the brown bear and its habitats – with its latest print ad.
Created by advertising agency attp, the 3D looking ad is set to a plain background of the ground and simply features four Euro coins placed to look like a bear’s paw, with the strapline: ‘Leave your footprint. Save a bear with only 0,13€ / day. Donate now.’