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27 February 2015

Print Ad of the Week: Humanoïde ‘Ripped’ (France)

   



Human

Could you live in a world without paper?

I have to admit, nothing beats the smell and feel of a freshly printed magazine. But with technology becoming so prominent in people’s lives and many of us moving away from print towards digital to consume media, how can a magazine that writes about technology prove that paper is still the future?

Here’s how French mag Humanoïde did it…

Thanks to a clever idea by Glory Paris, the publisher decided to sell its magazine with a page ripped out to demonstrate that turning a paper page is still a special kind of pleasure.

For more background and insights into how it all worked, check this out:

   



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