Print Ad of the Week: Humanoïde ‘Ripped’ (France)
Could you live in a world without paper?
I have to admit, nothing beats the smell and feel of a freshly printed magazine. But with technology becoming so prominent in people’s lives and many of us moving away from print towards digital to consume media, how can a magazine that writes about technology prove that paper is still the future?
Here’s how French mag Humanoïde did it…
Thanks to a clever idea by Glory Paris, the publisher decided to sell its magazine with a page ripped out to demonstrate that turning a paper page is still a special kind of pleasure.
For more background and insights into how it all worked, check this out: