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23 February 2015

Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple

   



Tiffany & Co is continuing the story of its ‘Will You?’ ad campaign, with a new TV spot featuring the same gay duo that hit the headlines earlier this year when the brand introduced a same-sex couple for the first time in its advertising history.

In January, Tiffany & Co officially launched the new ad campaign – entitled ‘Will You?’ – to promote its iconic engagement rings. The media was ablaze with stories focusing on the fact that the print ad featured a gay couple for the first time.

Tiff

The new TV spot is an extension of that print ad. Created by Ogilvy & Mather, it follows the stories of various modern day couples’ marriage proposals – one of which is the love story around the real-life gay couple, who actually wed in real-life in May last year.

Check out the full TV ad below:

But Tiffany & Co is not the first brand to feature same-sex couples in its advertising. Here’s a couple of others who are already leading the charge:

Hallmark – Put Your Heart To Paper

Banana Republic – True Outfitters

Banana

Which brand will be next? Let us know your thoughts in the comments below.

   



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