Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)
Whiskas’ new hilarious cat fail video carries an important message…
Whiskas and WWF have partnered to launch a new online video campaign, created by AMV BBDO, which uses real life YouTube footage of cats doing silly things but still coming out unscathed. But the real hard hitting message comes at the end, drawing attention to the plight of tigers in the world – as few as 3,200 tigers remain in the wild.
#9lives focuses on the message that whilst domestic cats may have nine lives, tigers in the wild have just one. The campaign highlights the need for donations to help double tiger numbers within your own cat’s lifetime. Whiskas has pledged to match any donations made.
The campaign will also be supported by through-the-line with advertising, PR, in-store and point of sale promo activities to help raise awareness of the endangered tiger population.
Check out the video below and let us know what you think:
To find out more about this campaign, visit www.whiskas.co.uk/wwf.