TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)
Is this the first ad that you won’t actually want to skip?
You know what it’s like, in the world of online video advertising, it’s difficult to get an audience to stick around for long enough to actually find out what product is being advertised.
But here’s a clever and ingenious solution from Geico: create an ad that you won’t want to skip.
The brand’s latest TV campaign includes a series of ads that feature the product in the first five seconds, meaning that you can’t skip it. But that’s not all, viewers are compensated for their attention with an ad that is simple, humourous and watchable – it’s win win.
Check out the first four in the series below: