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10 April 2015

OOH Ad of the Week: Carlsberg ‘Probably the best poster in the world’ (UK)


Imagine a world where billboards start distributing free stuff?

Well thanks to Carlsberg, we need not imagine anymore. The drinks giant erected a giant poster in London, UK this week - one which dispensed free ice cold beers to passers-by to enjoy in the sunshine.

The installation was created by Fold7, in collaboration with Mission Media. Apparently this is just the first stunt in a new campaign drive – we can’t wait to see what’s next!


Carlsberg 2

The launch follows a similar effort from Coke Zero in the US last week – claiming to be the first-ever drinkable billboard.

Coke zero

And remember Walkers' tweet-activated vending machine last year?


We think these food and drink brands are definitely onto something here… Watch this space!


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