The modern marketer: Artist or scientist? [infographic]
Technology has transformed marketing into an accountable, data-driven department. Marketing scientists have taken their place next to the more traditional marketing artists, changing the way that marketing departments operate. Of course, both are tremendous assets by bringing a different and equally important set of skills to the table.
Check out this infographic below from Pardot to find out why this alliance will push marketing forward.
Which bucket do you fall into - artist or scientist? Tell us in the comments below.