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21 August 2015

Festival of Media LatAm Awards 2015 shortlist

   



Fomla

OMD, Starcom Mediavest, MediaCom and Mindshare have attained the highest number of shortlisted entries in this year’s Festival of Media LatAm (FOMLA) Awards, with Coca-Cola, SAB Miller and Visa among the brands achieving the highest numbers of nominations.

The FOMLA Awards 2015 shortlist spans work from 15 countries across the region, including Paraguay, Puerto Rico, Ecuador, Dominican Republic and Guatemala, with a total of 110 entries having made the list.

OMD has been shortlisted 17 times, the highest number of nominations, followed by Starcom Mediavest, with 11, and MediaCom and Mindshare joint-third with eight apiece. Arena Media achieved seven nominations.

A total of 54 brands made 2015’s shortlist, up from 48 on 2014. Coca-Cola won nine places, while SAB Miller achieved six nominations and Visa five.

This year's awards sees the introduction of a number of new categories, including Best Use of Video, Best Use of Mobile, Best Use of Programmatic Technology, Best Use of Native Advertising, Smart Use of Data Award and Consumer Research Award.

In terms of standout campaigns, four have made the shortlist across four separate categories - Visa’s ‘So Far Yet So Close’, Zapaterias Coban’s ‘Shiny Lessons’, SAB Miller’s ‘Entre Panas (Among Fellas)’, and Coca-Cola’s ‘Make Someone Happy’.

Check out the full shortlist here and below.

Festival of Media LatAm 2015 shortlist

Best Communications Strategy

Pilsen Callao Trae a tu pata (Backus SAB Miller / Arena Media - Peru)
Anticorruption Suit (Robert's Tailor Shop / Kausa / Havas Media Group - Paraguay)
Entre Panas (Among Fellas) (Bavaria - SABMiller / Havas Media Group - Colombia)
Make Someone Happy (The Coca-Cola Company / Starcom Mediavest Group - Argentina)
Medalla Light College (Cervecera de Puerto Rico / Initiative SJ / SGA - Puerto Rico)
Lotto (PPG / Initiative SJ / SGA - Puerto Rico)
Toys in Mourning (Unicef / Pública / Carat - Paraguay)
FIELD 150 years of filin (Mondelēz / Momentum Worldwide - Peru)

Best Content Creation Award

Marriott + GoPro (Marriott + GoPro Marriott International, LLC / Nobox – US)
Entre Panas (Among Fellas) (Bavaria – SABMiller / Arena Media – Colombia)
Choco Krispis Transformadores (Kellogg's / Starcom MediaVest Group – Mexico)
Magic In The Kitchen (Arla Foods / Carat – Mexico)
Real Time Marketing at the FIFA World Cup 2014 (The Coca-Cola Company / J.Walter Thompson – Brazil)

Best Digitally Integrated Campaign

Under Construction Sites (Matra / OMD – Costa Rica)
Marriott + GoPro (Marriott + GoPro Marriott International, LLC / Nobox – US)
Ikon, El Gran Mensaje (Ford Motor Company / The Blue Hive – Mexico)
Renault App (Renault / Mobext – Argentina)

Best Engagement Strategy

The concert no one was waiting for (Banco Bilbao Vizcaya Argentaria / Mindshare – Peru)
Make Someone Happy (The Coca-Cola Company / Starcom Mediavest Group – Argentina)
Magic Lens (Santa Lucia Lottery / OMD – Guatemala)
A Digital Bank - Itaú Emojis (Itaú Unibanco / Agência Africa – Brazil)
ChicChat (L'Oreal / Universal McCann - Puerto Rico)
Anticorruption Suit (Robert's Tailor Shop / Kausa / Havas Media Group – Paraguay)
Entre Panas (Among Fellas) (Bavaria – SABMiller / Arena Media – Colombia)
A live class with Mr. Wolf (P&G / Wieden Kennedy – Brazil)

Best Entertainment Platform

Entre Panas (Among Fellas) (Bavaria – SABMiller / Arena Media – Colombia)
CASA COCA COLA (The Coca-Cola Company / Posterscope Brasil – Brazil)
Itaú - Brazilians By Heart (Itaú Unibanco / Agência Africa – Brazil)
The 4389 Km Campaign (Nike / PHD – Uruguay)
The Halls Show (Mondelēz / Starcom Mediavest Group – Peru)

Best Event/Experiential Campaign

Launching You (Samsung / Leo Burnett Tailor Made – Brazil)
Toys in Mourning (Unicef / Pública / Carat – Paraguay)
The concert no one was waiting for (Banco Bilbao Vizcaya Argentaria / Mindshare – Peru)
Guess my name (The Coca-Cola Company / Starcom Mediavest Group – Colombia)
Helmet Lessons (Canella Motors / OMD – Guatemala)

Best Launch Campaign

Anticorruption Suit (Robert's Tailor Shop / Kausa / Havas Media Group – Paraguay)
Mission "Pester Power": ON (20th Century Fox / PHD – Mexico)
A Star is Reborn (Nissan / OMD – Mexico)
So Far Yet So Close (Visa / OMD – US)
Billboard Massages by Kit Kat (Nestlé / Mindshare – Colombia)

Best Social Media Campaign

Make Someone Happy (The Coca-Cola Company / Starcom Mediavest Group – Argentina)
Marriott + GoPro (Marriott + GoPro Marriott International, LLC / Nobox – US)
Itaú - Show Your Strength Brazil (Itaú Unibanco / Agência Africa – Brazil)
#TodosContraHolanda (Nestlé / Mindshare – Mexico)
Tecate Box (Heineken / Starcom MediaVest Group – Mexico)
#WhatsappBuchón (Unilever / Initiative – Argentina)

Best Targeted Campaign

TTYL Talk to you later (General Motors / MediaCom – Ecuador)
EverydayMe (P&G / MediaCom – US)
Magic Lens (Santa Lucia Lottery / OMD – Guatemala)
Shiny Lessons (Zapaterias Coban / OMD – Guatemala)
Priceless Cities, Priceless Experiences (MasterCard / UM – Colombia)
United We Stand, Divided We Fall (General Motors / Carat – Mexico)

Best Use of Content

Shiny Lessons (Zapaterias Coban / OMD – Guatemala)
El VW de tu vida (Volkswagen / MediaCom – Mexico)
So Far Yet So Close (Visa / OMD – US)
Itaú - Show Your Strength Brazil (Itaú Unibanco / Agência Africa – Brazil)
Comex Masters (PPG / Makken – Mexico)
Coca-Cola Crossroads (The Coca-Cola Company / Pereira & O'Dell – US)
Sensus. "The universe in his eyes" (Nacional Monte de Piedad / Havas Media Group – Mexico)

Best Use of Mobile

TTYL Talk to you later (General Motors / MediaCom – Ecuador)
Magnum Ecuador (Innovation with rich-media and location in a mobile campaign) (Unilever / AdsMovil – Colombia)
Voice Cooking (Mondelēz / SapientNitro – Brazil)
ChicChat (L'Oreal / Universal McCann – Puerto Rico)
The 4389 Km Campaign (Nike / PHD – Uruguay)

Best Use of Native Advertising

So Far Yet So Close (Visa / OMD – US)
Samsung Galaxy Note 4 - The Next Big Move (Samsung / Teads – US)
The Selfie Perfecta (Beiersdorf / OMD – Mexico)

Best Use of Programmatic Technology

Programmatic Audio Ads (Dodge Vision / Cadreon ft Audio Ad – Mexico)
Golf and Voyage Garage Sale (Volkswagen / Arena Media – Colombia)
Colgate Big Campaign (Colgate Palmolive / Red Fuse – Brazil)
TIM beta Mini-Blablameter (TIM Telecom Brasil / R/GA – Brazil)

Best Use of Video

Tecate Box (Heineken / Starcom MediaVest Group – Mexico)
Huggies "Blind Date" (Kimberly Clark / Havas Media Group – Peru)
LG G3 - Music Band (LG / Havas Media Group – Argentina)
Spreading the good Vibe (Mondelēz / Starcom Mediavest Group – Colombia)
The day women disappeared (La Sirena / Pagés BBDO - Dominican Republic)

Best Use of Technology

TTYL Talk to you later (General Motors / MediaCom – Ecuador)
Make Someone Happy (The Coca-Cola Company / Starcom Mediavest Group – Argentina)
#TodosContraHolanda (Nestlé / Mindshare – Mexico)
Ikon, El Gran Mensaje (Ford Motor Company / The Blue Hive – Mexico)
Black Friday Walmart: Success in Real Time (Walmart / Mindshare – Argentina)

Media Owner of the Year

Samsung Gear S Streaming Outdoor Project (Gear S / Clear Channel – Chile)
So Close and yet So Far (Visa / ESPN – US)
See You at Breakfast (Nos vemos en el desayuno) (Kellogg / Discovery – US)
Un Viaje por los Sentidos (Carolina Herrera / Discovery Communications – US)
Mexico's Next Top Model Live (Sony Pictures Television Networks / Sony Pictures Television Networks – US)
Nickelodeon and Kellogg's "Agents of Change" (Nickelodeon / Viacom International – US)

The Creative Use of Media Award

The Virtual Bottle Delivery (Coca-Cola / Starcom Mediavest Group – Colombia)
Billboard Massages by Kit Kat (Nestlé / Mindshare – Colombia)
Sampling Machine - Fruttare Mousse (Kibon / Mullen Lowe Brasil – Brazil)
Tá no mapa! (AfroReggae / J.Walter Thompson – Brazil)
Shiny Lessons (Zapaterias Coban / OMD – Guatemala)
Annabelle is following you! (Warner Bros Pictures / MediaCom – US)
MAPFRE Always Protected Family (Grupo Segurador BB E MAPFRE / Talent Comunicação e Planejamento – Brazil)

The Effectiveness Award

MBY Quesos Bel (Quesos Bel Mexico / Maxus – Mexico)
The concert no one was waiting for (Banco Bilbao Vizcaya Argentaria / Mindshare – Peru)
Cusqueña Quinua (Backus SAB Miller / Arena Media – Peru)
Póngale corazón a su salud (Bayer / MediaCom – Colombia)
Recetas con corazón (Ramo / MediaCom – Colombia)
Delivering media results through intelligent data (Casa Editorial El Tiempo [CEET] / MEC – Colombia)

The Pan-Latin America Award

Dove es diferente (Unilever / Initiative – El Savador)
So Far Yet So Close (Visa / OMD – US)
1 Idea para Cambiar la Historia (History Latin America / A+E Networks Latin America – US)
El Dia del Agua II - To achieve the success for the second year looked impossible … but it happened! (Colgate-Palmolive / MEC – US)

The Utility/Public Service Award

Anticorruption Suit (Robert's Tailor Shop / Kausa / Havas Media Group – Paraguay)
Shiny Lessons (Zapaterias Coban / OMD – Guatemala)
Magic Lens (Santa Lucia Lottery / OMD – Guatemala)
Walk with me (CIREC / Initiative – Colombia)
Rotten cells (Fischel Drugstores / OMD – Costa Rica)
March of Toys (Kasperle / OMD – Guatemala)

The FOMLA Awards are being chaired by Fernando Machado, Burger King’s senior vice-president of global brand management.

Festival of Media LatAm 2015 takes place on 23-25 September at The Ritz-Carlton Key Biscayne, Miami. Visit the dedicated site to book your tickets.

The awards winners’ party will be held on the last evening of the event, Friday 25 September 2015, when the winners will be announced. 

   



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