Ballsy Campaign of the Week: Wieden+Kennedy ‘Give a F**k’ (Global)
It’s always going to be a risky move in ad land when it comes to using ‘bad’ words, but hats off to Wieden+Kennedy Amsterdam for taking the brave step and transforming the four-letter ‘F’ word into a force for good this festive season.
By harnessing the power that a single four-letter word has to offend, excite and provoke, the agency is putting the word at the heart of its efforts to encourage the global public to actually ‘Give a F**k’ and purchase limited-edition artworks to raise money for the refugee crisis.
‘Give a F**k’ is a charitable platform that aims to encourage people to take action and connect the creative community with social causes. The initiative has been launched by W+K Amsterdam in partnership with more than 60 talented artists from across the globe, asking each to create and donate artwork that represents or features ‘a f**k’. The result is more than 100 limited edition artworks from varying mediums, which are being sold in aid of Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis.
Blake Harrop, Wieden+Kennedy Amsterdam Managing Director, says: “As creative people, it’s easy to feel powerless in the face of human tragedy. We wanted to find a way to enable people in the creative community to have a positive impact on social causes, so we decided instead of the usual ad agency Christmas card we’d spend our energy on launching this platform instead. We’ve been overwhelmed by the generosity and support the idea has received from artists around the world.”
OK, so perhaps the word ‘f**k’ isn’t so bad after all…