Valentine's Day: Top love-themed campaigns
Love is in the air, which can only mean one thing - it must be February, that time of year where we all get a little soft and mushy as we approach Saint Valentine's Day.
Brands and retailers the world over have been hard at work with various promotions and themed activations to celebrate the annual feast of love and affection.
From Durex attempting to 'Cut the cliché'…
… To Geisha Chocolate posing 'The Ultimate Valentine's Question'
The world has gone mad for love and to mark the occasion, we've delved deep into the Cream archives and pulled out some of our favourite love/Valentine's themed case studies from the past five years to help get you in the loving mood:
1. Anthon Berg: Valentine Experiment | Denmark
Danish chocolatier Anthon Berg embarks on an experiment to highlight the generous nature of men around Valentine’s Day.
2. Rendezvous with your soul mate | China
Rejoice turns China’s digital networks into one giant cupid’s arrow through a series of media and technology firsts.
3. AsiaRooms Romance of Travel | Singapore
AsiaRooms.com launches the first-ever in-train activation in Singapore to spread love around Valentine’s Day.
4. Say it with Galaxy | UAE
Galaxy becomes part of the little gifting moments with the world’s first search greeting experience.
Women's Aid's 3D installation in a shop window discards the clichéd idea of a Valentine's gift.