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12 February 2016

Valentine's Day: Top love-themed campaigns


Love is in the air, which can only mean one thing - it must be February, that time of year where we all get a little soft and mushy as we approach Saint Valentine's Day.  

Brands and retailers the world over have been hard at work with various promotions and themed activations to celebrate the annual feast of love and affection. 

From Durex attempting to 'Cut the cliché'… 

… To Geisha Chocolate posing 'The Ultimate Valentine's Question

The world has gone mad for love and to mark the occasion, we've delved deep into the Cream archives and pulled out some of our favourite love/Valentine's themed case studies from the past five years to help get you in the loving mood: 

1. Anthon Berg: Valentine Experiment | Denmark

Danish chocolatier Anthon Berg embarks on an experiment to highlight the generous nature of men around Valentine’s Day. 

2. Rendezvous with your soul mate | China

Rejoice turns China’s digital networks into one giant cupid’s arrow through a series of media and technology firsts. 


3. AsiaRooms Romance of Travel | Singapore

AsiaRooms.com launches the first-ever in-train activation in Singapore to spread love around Valentine’s Day. 


4. Say it with Galaxy | UAE

Galaxy becomes part of the little gifting moments with the world’s first search greeting experience.


5. Valentine's Day 'Cabinet of Dreams' | UK

Women's Aid's 3D installation in a shop window discards the clichéd idea of a Valentine's gift. 



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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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