Mindshare has taken the crown as 'Agency Network of the Year' at this year's Festival of Media Asia-Pacific Awards, with a total of 12 winning entries across the board. The majority of those campaigns were implemented by Mindshare India, earning the local office the 'Agency of the Year' title.
'How we used programmatic to develop content and reach millennials to get them fired up for KFC's Hot and Cheezy Burger!' from Universal McCann earned the 'Campaign of the Year' accolade, in addition to Gold for 'Best Use of Video', Silver for 'Best Targeted Campaign' and 'The Smart Use of Data Award'.
New for 2016, the Festival of Media Asia Pacific Awards partnered with Twitter to introduce a new category: "Twitter Live Marketing" to reflect the increasing importance and speed of marketing communications in our industry. The Gold winner in this category was 'When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's' by Mindshare India, Silver went to 'Pepsi's Pre-emptive strike on social media', also by Mindshare India, and taking Bronze was 'McDonald's Beat the Mayweather' by Leo Burnett Manila.
Congratulations to all the winners. See below for the full list of Gold, Silver and Bronze winners across all categories and be sure to click through to view the full case studies.