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21 March 2016

Launch Ad of the Week: Sound of Change 'Supporting buskers beyond the streets' (Netherlands, Russia, Spain)


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Digital agency Hungry Boys is behind the launch of a project in the shape of a new record label Sound of Change, which aims to give street buskers the opportunity to have their music recorded in a studio and gain listeners around the world in an effort to help them make money beyond the streets. 

Simply by uploading a video of someone busking to the Sound of Change website, adding details about the musician and geotagging the location, performers can be mapped and shared on social networks using the hashtag #soundofchange.  

Hungry Boys will then look for producers and other partners to help facilitate an opportunity for the musicians to record in a nearby studio. The music will then be released via a variety of download and streaming sites including iTunes, Spotify and Google Play, will all proceeds going back to the musicians. 

“There are so many amazing buskers out there that we wanted to help them record their music in a professional environment and share their sounds with a global audience - without major label input," says Vlad Sitnikov, creative director, Hungry Boys. "Sound of Change allows them to do this and earn money on top of street performances. The platform also encourages young producers and directors with an interest in documentaries to showcase their talents.” 

The campaign is initially launching in Amsterdam, Moscow and Madrid, with the aim of looking to expand to major global cities around the world. 

Check out the launch video below, which explains how the project works: 

SOUND OF CHANGE from HB on Vimeo.


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