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22 April 2016

OMD scoops ‘Agency Network of the Year’ at Festival of Media MENA Awards 2016


Omd winner

OMD has won the coveted ‘Agency Network of the Year’ title at this year’s Festival of Media MENA Awards, after picking up 11 trophies across its UAE and Egypt offices, representing nine different brands across nine categories.

The agency network’s most notable performance was in the ‘Best Launch Campaign’ category where it had a full sweep, picking up Gold, Silver and Bronze for Cheetos, Sting and Lay’s, respectively.

MEC MENA scooped the ‘Agency of the Year’ award, in addition to ‘Campaign of the Year’ for ‘MAGGI Diaries – A Journey of Women, Food & Change’ – which walked away with Gold, Silver and Bronze across a range of categories.

The Festival of Media MENA Awards ceremony, held on April 20 at the Music Hall in Dubai, celebrated the best in media thinking and communications across the MENA region. Judged by a senior panel of agency heads and global and regional brand marketers, the prestigious event rewards the very best work, helping the winning agencies and media owners win new business and increased influence in the marketplace.

“The jury had the privilege of judging the best communications campaigns in MENA and that gave us a great insight into latest industry trends,” said GSK global marketing director of family nutrition Karim Wally, who co-chaired judging with Nissan Middle East chief marketing officer Fadi Ghosn.

“We noticed a significant evolution in the role of digital media and how it had been amplified to drive successful consumer engagement with tangible results.

“We also appreciated a number of global mega campaigns that were very well adapted for Middle East with a ‘local’ flavour. At the same time, some local brands really stood out with campaigns that leveraged strong consumer insights and excelled in innovation and execution. This demonstrates that brand builders in our region had definitely upped their game.”

Huge congratulations to all the winners. See below for the full list of Gold, Silver and Bronze winners across all categories and be sure to click through and view the full case studies.

Best Communications Strategy

Gold - INFINITI - From Darkness to Light (Nissan / Mindshare - UAE) 
Silver - Johnson's Baby Bath Time Song (Johnson's Baby / J3 - UAE) 
Bronze - Celebrate the Breakers' Breaks (KIT KAT / MEC - UAE)

Best Content Creation Award

Gold - MAGGI Diaries - A Journey of Women, Food & Change (MAGGI / MEC – UAE)
Silver - Hindihasha (Freska / Digital Republic – Egypt) 
Bronze - Meet The Family (Nescafe Arabiana / MEC – UAE) 

Best Engagement Strategy

Gold - Fanta Gaming Masters (Fanta / UM – UAE) 
Silver - Meet The Family (Nescafe Arabiana / MEC – UAE) 
Bronze - Monopoly For Good (Majid Al Futtaim / Starcom MediaVest Group – UAE) 

Best Entertainment Platform

Gold - The Academy (Nissan / Mindshare – UAE) 
Silver - Sing for Abdo (Dubai Media Incorporated / Initiative Media – UAE)
Bronze - Bring the Quiet (Axe / PHD – UAE)

Best Experiential Campaign

Gold - Chipsy Smiles (Chipsy / OMD – Egypt) 
Silver - Fanta Gaming Masters (Fanta / UM – UAE)

Best Launch Campaign

Gold - Flames of The World (Cheetos / OMD – UAE) 
Silver - Sting Launch (Sting / OMD – Egypt) 
Bronze - What Happens at Girls Night Stays in Girls Night (Lay's / OMD – UAE) 

Best Social Media Strategy

Gold - #LiveFearless (Nana / ZenithOptimedia – UAE) 
Silver - Kees Gawafa (Rani Float / Mindshare – UAE) 
Bronze - Flames of The World (Cheetos / OMD – UAE) 

Best Targeted Campaign

Silver - Dettol Hajj (Dettol / UM – UAE) 
Bronze - What Happens at Girls Night Stays in Girls Night (Lay's / OMD – UAE) 

Best Use of Content

Gold - Be There with Emirates (Emirates / Havas Media – UAE) 
Silver - Ramadan Prejudice (Coca-Cola / UM – UAE) 
Bronze - MAGGI Diaries - A Journey of Women, Food & Change (MAGGI / MEC – UAE) 

Best Use of Digital Media

Gold - Mother to a Generation (NIDO / MEC – UAE) 
Silver - Durex Real Feel: MENA Launch (Durex Arabia / UM – UAE) 
Bronze - Transfer Predictor (adidas / Starcom MediaVest Group – UAE) 

Best Use of Mobile

Bronze - Cash to Card (Visa Cards / OMD – Egypt) 

Best Use of Video

Gold - The Green Genie (Etisalat / Initiative – UAE) 
Silver - Old Rivals (Coca-Cola / UM – UAE) 
Bronze - Vimto Come Together (Vimto / Mindshare – UAE)

The Creative Use of Media Award

Gold - Radio Spa (Channel 4 / Starcom MediaVest Group – UAE) 
Silver - Mother to a Generation (NIDO Fortigrow / MEC – UAE) 
Bronze - Second Life Billboards (Emirates NBD / Starcom MediaVest Group – UAE)

The Effectiveness Award

Gold - Sting Launch (Sting / OMD – Egypt) 
Silver - #LiveFearless (Nana / ZenithOptimedia – UAE) 
Bronze - Step Up for Life (One Touch / Initiative Media – UAE) 

The Smart Use of Data Award

Gold - Digital Campaign Optimisation (DCO) (Samsung Electronics / Starcom MediaVest Group – UAE) 
Silver - Army of Loyalists (Misr El Kheir Development Foundation / OMD – Egypt) 
Bronze - Baume & Mercier - Life is about moments (Baume et Mercier / Starcom MediaVest Group – UAE) 

The Utility / Public Service Award

Silver - Al Tawasol (Touch / Mindshare – Lebanon) 

NEW 2016: Twitter Live Marketing Award

Gold - #BacktoLife with Panadol Cold + Flu (Panadol Cold + Flu / MediaCom – UAE)
Silver - Old Rivals (Coca-Cola / UM – UAE)
Bronze - Flames of The World (Cheetos / OMD – UAE)

NEW 2016: Best Use of YouTube Award

Gold - Celebrate the Breakers' Breaks (KIT KAT / MEC – UAE)
Silver - MAGGI Diaries - A Journey of Women, Food & Change (MAGGI / MEC – UAE)
Bronze - Pepsi UrTheCast (Pepsi / OMD – UAE)

Click here for more highlights from the Festival of Media MENA 2016.


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