Public Service Ad of the Week: Dorina Nowill Foundation for the Blind 'Braille Bricks' (Brazil)
A new experimental project in Brazil is bringing 'Braille Bricks' to the classroom as a learning toy for literacy and inclusion of blind children.
The project, created by Lew'Lara\TBWA for the Dorina Nowill Foundation for the Blind in Brazil, centres around classic toy building bricks adapted to the braille alphabet.
The initiative is being supported by a social campaign using the hashtag #BrailleBricksForAll in an effort to convince toy manufacturers around the world to start producing this new toy for children.
"We saw the potential to use toys in braille education in schools, and also for inclusion of children with visual impairment in society," says Felipe Luchi, CCO of Lew´Lara\TBWA. "Seeing impaired and non-impaired children brought together around this product – playing and learning – made us very happy. But the goal is to make this product a global one, by inviting people to pressure the manufacturers with the hashtag #BrailleBricksForAll. The product registration is available through Creative Commons."
A mini online documentary has been launched to promote the cause, showing how it works as well as children's real reactions to the new toy. Check it out here: