Ambient Ad of the Week: PETA 'Behind the Leather' (Thailand)
In the charity sector, many approaches are taken in order to get a hard-hitting message across. The latest effort from PETA Asia is something quite extraordinary.
Working with Ogilvy & Mather, PETA set up a pop-up store in one of Thailand's hippest shopping centres. The twist? Shoppers were shocked to find a little more than they bargained for when browsing the latest exotic-skins bags, belts, jackets, gloves and shoes...
*WARNING* Do not watch the following video if you are squeamish or eating while you read this!