OOH Ad of the Week: Naked Juice 'Pollution-eating giant poster' (UK)
Naked Juice and blowUP media have teamed up to install a ground-breaking pollution-eating Giant Poster in the heart of London, promoting Naked’s healthy juices to millennials in an environmentally healthy way.
The ad showcases not only one of its fruit smoothies but at the same time how it is doing good to clean-up the air pollution surrounding the poster. The ad was treated with PURETi, a photocatalyst that reacts with natural UV light to eat pollution, which not only enables the poster to clean the air around it but also keeps it cleaner.
The campaign was planned and bought by OMD UK and specialist agency Talon.
Check out the ad in situ below: