Innovative Ad of the Week: Bombay Sapphire ‘Free the Spirit’ (Germany)
BBDO Düsseldorf has put the spotlight on Bombay Sapphire with the world’s first holographic message in a bottle – a new innovation that lets the Spirit speak for itself.
With more and more gin brands entering the market, it’s getting harder for brands to stay visible and stay on top of barkeepers’ minds, said the agency. As such, it has cast the spotlight on the Bombay Sapphire to engage the gatekeepers to its consumers – the barkeepers – with a limited edition pack that carries a holographic message in a bottle.
All barkeepers need is a mobile phone to bring the Spirit to life. The simple design element uses a hidden layer of Perspex that reflects the image from the phone to create a one-of-a-kind brand experience.
“It’s an exciting time to be in the industry where we are able to create a new medium for a brand to communicate its message. It’s even more exciting when it’s a hologram!” said Darren Richardson, Chief Creative Officer of BBDO Düsseldorf.
The campaign is a collaborative effort between Bacardi, BBDO Düsseldorf, Peter Schmidt Group (Packaging) and production company CraftWork.
Check out the full video below: