OMD has achieved the highest number of entries on this year's M&M Global Awards shortlist, with a total of 35 nominations across 16 categories. MediaCom and MEC follow in second and third place, respectively.
Now in its 27th year, the M&M Global Awards celebrate the best multi-market media campaigns from around the world. Reflecting the ever-changing and multifaceted global media landscape, the 2016 awards include seven new categories – Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of a Publishing Platform, Best Use of Creative Technology, Best international Growth Strategy, B2C Campaign of the Year and The Talent Award.
“This year’s awards attracted a record number of entries, underlining the importance of international media and campaign excellence across multiple markets,” said Danielle Redwood, managing director for awards at C Squared. “Only the M&M Global Awards recognise the best in international media, and the gala dinner event promises to be another unforgettable night for the industry.”
The winners will be announced at the M&M Global Awards gala dinner event at Grosvenor House in London on Thursday 8th September, 2016. For more details, click here.
Check out the full M&M Global Awards 2016 shortlist below.