KFC Global CMO to chair Festival of Media LatAm Awards 2016 (+ our top KFC case studies)
With responsibility for KFC’s brand marketing, innovation, digital presence and brand reputation in over 125 countries around the world, Tilling will oversee the final stage of the awards judging, which celebrates the best in media thinking across the Latin American region.
Other members of the shortlisting and final jury include: Jean Charles Cabrol, Managing Director at PHD Mexico; Patricia Martinez, Managing Director, OMD Mexico; Jose Daniel Salazar, Senior Brand Manager, Nestle Venezuela; and Luis Ruben Ortiz, Portfolio & Brand Strategy Director LatAm, SABMiller, among others.
For 2016, the Festival of Media Awards is expanding the scope of work that can be rewarded. There are now 20 award categories, split into five sections including Media, Content, Technology, Insight and Talent.
To celebrate Jennelle Tilling’s involvement in this year’s festival and awards scheme, we’ve taken a look back at some of our favourite KFC campaigns from the Festival of Media Awards over the years:
KFC uses programmatic to develop content and reach Millennials to get them fired up for the Hot and Cheezy Burger. Read the full case study here>>>
#Littlemoneybigfun | Romania
KFC creates the #littlemoneybigfun movement, an affordable alternative to the #richkidsofinstagram. Read the full case study here>>>
Kintacky! Kintacky! Kintacky! | Middle East
KFC Arabia exploits an ‘OMG’ moment during Arab Idol thanks to real-time listing and a quick reaction. Read the full case study here>>>
The Journey of Hope | South Africa
KFC raises awareness for the hunger of South African underprivileged children. Read the full case study here>>>
The Festival of Media LatAm takes place at the world famous Turnberry Isle Resort in Miami from October 5-7, 2016. The Awards shortlist will be announced on August 11th and winners will be revealed during the conference on October 6th. Check out last year’s winners on Cream here >>>