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29 July 2016

OMD leads M&M Global Awards 2016 shortlist

   



Mmg awards

OMD has achieved the highest number of entries on this year's M&M Global Awards shortlist, with a total of 35 nominations across 16 categories. MediaCom and MEC follow in second and third place, respectively.  

The top performing campaigns to feature on the shortlist include Double Robotics' 'Lucy the Robot' by independent agency Atomic 212 and Deutsche Telekom's 'Sea Hero Quest' from MediaCom.  

Now in its 27th year, the M&M Global Awards celebrate the best multi-market media campaigns from around the world. Reflecting the ever-changing and multifaceted global media landscape, the 2016 awards include seven new categories – Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of a Publishing Platform, Best Use of Creative Technology, Best international Growth Strategy, B2C Campaign of the Year and The Talent Award. 

“This year’s awards attracted a record number of entries, underlining the importance of international media and campaign excellence across multiple markets,” said Danielle Redwood, managing director for awards at C Squared. “Only the M&M Global Awards recognise the best in international media, and the gala dinner event promises to be another unforgettable night for the industry.” 

The winners will be announced at the M&M Global Awards gala dinner event at Grosvenor House in London on Thursday 8th September, 2016. For more details, click here.  

Check out the full M&M Global Awards 2016 shortlist below.  

The M&M Global Awards 2016 Shortlist 

B2B Campaign of the Year 

Accenture Strategy (Accenture) 
Big Ambition: The Source Brand Re-Launch (Source ETF / Havas Media International) 
Bitdefender by WSJ. Custom Studios (Bitdefender / The Wall Street Journal) 
HPE: Accelerating progress through technology (Hewlett Packard Enterprises / OMD) 
Lucy the Robot (Double Robotics / Atomic 212) 
Work Can Work Better (Xerox / MEC Global Solutions) 

Best Communications Strategy 

#LiveFearless (Nana / Zenith) 
Free to Roam (Vodafone / MEC Global Solutions) 
Girl Emojis (Always / Starcom) 
Love at First Taste (Knorr / PHD) 
Sea Hero Quest (Deutsche Telekom / MediaCom) 
Watch it: The classic Disney villains have evil kids! (Disney Descendents / OMD) 
Why just see a campaign when you can feel it? (Inside Out / OMD) 

Best Engagement Strategy 

Call of Duty – Sharecasting (Call of Duty / MEC Global Solutions) 
Digitalisation Now! (Cisco / OMD) 
Lo Kar Lo Baat (Active Wheel / PHD) 
Love at First Taste (Knorr / PHD) 
San Andreas (San Andreas / MediaCom) 
Sea Hero Quest (Deutsche Telekom / MediaCom) 
The FT's Great Paywall Pause (Financial Times / Essence) 
Virtually Dead (HTC Vive / OMD) 

Best Local Execution of a Global Brand 

#wimblewatch (Evian / MEC) 
100% Kosher Head & Shoulders (Head & Shoulders / MediaCom) 
Being Bryce Harper: A Virtuall Reality Experience (Gatorade / OMD) 
Dream Goal (Budweiser / Vizeum) 
How we used programmatic to develop content and reach Millennials, resulting in the best performing KFC burger in ages (KFC / UM) 
London Community Noticeboard (Google / OMD) 
Pepsi + Empire Partnership (TM Pepsi / OMD) 
Red Cups: Let the Season Begin (Red Cups / OMD) 
Sunday Grannies (Vodafone / UM) 
The Awesome Job You Can't Apply For (Grant's Whisky / SapientNitro) 

Best Partnership Award 

#18toWin (Bundesliga / FOX Networks Group) 
A Monster Deal – Hotel Transylvania 2 & Goosebumps (Sony / OMD) 
Can a burger sell a truck? (Chevrolet / Initiative Media) 
Conversation through provocation – Provocation goes mobile (Calvin Klein / Vizeum) 
MTV Deadpool Takeover (Deadpool / Viacom Velocity International) 
PC Does Whaaat?! (Dell, HP, Intel, Lenovo, Microsoft / OMD) 
Sea Hero Quest (Deutsche Telekom / MediaCom) 
Virtually Dead (HTC Vive / OMD) 

Best Targeted Campaign 

#BackToLife with Panadol Cold+Flu (Panadol Cold+Flu / MediaCom) 
Avenger's Hero Up (Marvel's Avengers / OMD) 
Nissan #GetMilanExcited UCL 360 (Nissan / OMD) 
Scuderia Ferrari Uncovered (Shell Motorsports / MediaCom) 
The Force is strong and excellent at targeting campaigns! (Star Wars The Force Awakens / OMD) 

Best Use of Content 

#LiveFearless (Nana / Zenith) 
Explore Canada (Destination Canada / OMD) 
Girl Emojis (Always / Starcom) 
Narcos Cocainenomics (Narcos / MEC Global Solutions) 
Removing the stains of Social Inequality (Ariel / MediaCom) 
San Andreas (San Andreas / MediaCom) 
Sea Hero Quest (Deutsche Telekom / MediaCom) 

Best Use of Social Media 

#18toWin (Bundesliga / FOX Networks Group) 
#ChampionSofa (Xperia / MediaCom) 
#helloworldrelay (helloworld / OMD) 
Girl Emojis (Always / Starcom) 
Lucy the Robot (Double Robotics / Atomic 212) 
There Will Be Haters (Adidas / Mediavest Spark) 
VW Trailer Assist (Volkswagen / MediaCom) 

Best Use of Video 

All for You: How Mr Porter won the Holiday Season (Mr Porter / Havas Media International) 
Explore Canada (Destination Canada / OMD) 
Love at First Taste (Knorr / PHD) 
MAGGI Diaries – A Journey of Women, Food & Change (MAGGI / MEC) 
More than TV – Delivering content in context (BBC Earth / Vizeum) 
The name's chat, Snapchat (Sony / OMD) 

*NEW* B2C Campaign of the Year 

100% dandruff free with the H&S self-test strip (Head & Shoulders / MediaCom) 
Girl Emojis (Always / Starcom) 
Lo Kar Lo Baat (Active Wheel / PHD) 
Lucy the Robot (Double Robotics / Atomic 212) 
Removing the stains of Social Inequality (Ariel / MediaCom) 
San Andreas (San Andreas / MediaCom) 

*NEW* Best Creative Use of Technology 

Joy Comes Out of the Blue (Tiffany / MEC Global Solutions) 
Lo Kar Lo Baat (Active Wheel / PHD) 
Lucy the Robot (Double Robotics / Atomic 212) 
Sea Hero Quest (Deutsche Telekom / MediaCom) 
Sharing data drives 1 million new subscribers for iflix in less than 6 months! (iflix / RadiumOne) 
The FT's Great Paywall Pause (Financial Times / Essence) 
The Revenant (20th Century Fox / Yahoo EMEA) 
Virtually Dead (HTC Vive / OMD) 

*NEW* Best International Growth Strategy 

Explore Canada (Destination Canada / OMD) 
Free to Roam (Vodafone / MEC Global Solutions) 
Infiniti EMEA Q30 Launch (Q30 / OMD) 
Johnnie Walker Blue Label – Driving growth in 11 minutes (Johnnie Walker Blue Label / PHD) 
Lucy the Robot (Double Robotics / Atomic 212) 
San Andreas (San Andreas / MediaCom) 

*NEW* Best Multiplatform Campaign 

Free to Roam (Vodafone / MEC Global Solutions) 
Love is On (Revlon / MediaCom) 
Lucy the Robot (Double Robotics / Atomic 212) 
Removing the stains of Social Inequality (Ariel / MediaCom) 
Stop Clicking Around (Hilton Worldwide / OMD) 
Uncharted 4: A Thief's End (PlayStation / OMD) 

*NEW* Best Use of an Influencer 

Call of Duty – Sharecasting (Call of Duty / MEC Global Solutions) 
Free to Roam (Vodafone / MEC Global Solutions) 
Mandarin Oriental – He's/She's A Fan (Mandarin Oriental Hotel Group / LONDON Advertising) 
San Andreas (San Andreas / MediaCom) 
Shell #makethefuture: The Power of Music (Shell / MediaCom) 

*NEW* Innovative Use of a Publishing Platform 

Headstart (Danske Bank / MediaCom) 
HSBC Expat – The World is my Oyster (HSBC Expat / Mindshare) 
The name's chat, Snapchat (Sony / OMD) 
The Piggies get Goosebumps! (Sony / OMD) 
Trial Blazing – Ambi Pur (Ambi Pur / MediaCom) 
United for Healthier Kids (United for Healthier Kids / MEC) 

The International Effectiveness Award 

100% dandruff free with the H&S self-test strip (Head & Shoulders / MediaCom) 
Avenger's Hero Up (Marvel's Avengers / OMD) 
Johnnie Walker Blue Label – Driving growth in 11 minutes (Johnnie Walker Blue Label / PHD) 
Lucy the Robot (Double Robotics / Atomic 212) 
M9 One Launch (HTC / OMD) 
PC Does Whaaat?! (Dell, HP, Intel, Lenovo, Microsoft / OMD) 
Removing the stains of Social Inequality (Ariel / MediaCom) 
Uncharted 4: A Thief's End (PlayStation / OMD) 

The Smart Use of Data Award 

Explore Canada (Destination Canada / OMD) 
Joy Comes Out of the Blue (Tiffany / MEC Global Solutions) 
M9 One Launch (HTC / OMD) 
Marriott InstRgram (Courtyard, Marriott / MEC Global Solutions) 
Sea Hero Quest (Deutsche Telekom / MediaCom) 

The Talent Award 

Battle of Brains (OMD) 
Disrupting the Talent Paradigm (MEC) 
FastForward (OMD) 
International Ninjas (OMD) 
Recruitment Is A Team Sport (GroupM)

Check out the winners from the M&M Global Awards 2015 here >>>

   



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