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30 August 2016

Apple's brand portfolio is the world’s most valuable



Apple has held on to its title as the world’s most valuable brand portfolio, with an estimated worth of almost $146bn*, according to the latest Brand Finance Portfolio 100, which evaluates brands to determine which are the most powerful and valuable by country and by industry.

Alphabet (Google’s parent company) takes second place on the table with a portfolio value of $99bn, followed by Samsung Group ($83bn), Wal-Mart Stores ($78bn) and Microsoft Corp ($74bn).

Also featuring in the top 10 are Amazon.com in sixth place with a value of $70bn, followed by Nestle SA ($67bn) and Verizon Communications ($63bn). At&T ($60bn) and Toyota Motor Corp ($55bn) round out the top 10.

The fastest growing portfolio of 2016 is Agricultural Bank of China, with a value of $32bn after seeing 42% growth. China Construction Bank and ICBC make the top five in this category with values of $35bn and $36bn after rising 34% and 32%, respectively. None of the Chinese portfolios in the table dropped in value.

Impactful innovations from Unilever have boosted its performance this year, growing 18% to a value of $43bn. Meanwhile, Vodafone Group was the only other UK company to experience an increase in value this year, rising 2% to $28bn.

The combined value of all brands featured in the top 100 index is $3.2trn, half of which is from the 44 US companies ($1.68trn). China is the country with the second highest number of portfolios ($347bn of the total). Nine European countries also make the table and are home to 29 brands, nine of which are UK-based.

Check out the full table below:

Brands 1

Brands 2

Brands 3

Brands 4

Brands 5

Brands 6

Brands 7

Brands 8

Brands 9

Brands 10

*Figures have been rounded up or down to the nearest billion for reporting purposes. Exact figures can be found in the table above.

[Image Credit: Apple]


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