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19 August 2016

MediaCom tops the Festival of Media LatAm Awards 2016 shortlist

   



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MediaCom has stormed ahead on the Festival of Media LatAm Awards 2016 shortlist, with a total of 24 campaigns shortlisted across 13 different categories, including Best Communications Strategy, The Effectiveness Award, Best Social Media Campaign and the newly-introduced Best Use of an Influencer. OMD follows with 15 entries and Initiative hot on its tail with 14.  

Campaigns run in Argentina dominate this year's shortlist, while Brazil and Colombia come in joint second place. The competition represents work from a wide range of advertisers including BBVA, The Coca-Cola Company, Diageo, Grupo Ramos, Procter & Gamble, Unilever, VISA and Volkswagen. 

The quality of campaigns has been evaluated by more than 40 judges from leading brands, media agencies, specialist companies and media owners. The final jury is being chaired by Jennelle Tilling, CMO for KFC Global. Click here for more information about this year's judges and the awards scheme. 

Winners will be announced during the two-day Festival of Media LatAm conference, which takes place at Turnberry Isle, Miami from October 6-7, 2016. Click here for more information about the festival and details on how to attend.

Check out the full shortlist below and link through to read the full case studies.

The Festival of Media LatAm Awards 2016 shortlist

*NEW* Best Use of an Influencer 

Dani: A YouTube Rising Star (Palette Perfect Gloss / MediaCom – Colombia) 
End the Silence (La Sirena / OMD – Dominican Republic) 
Gillette Body - Bringing down taboos (Gillette Body / MediaCom - Latin America)  
Old Spice Bloqueo (Old Spice / Starcom – Peru) 
San Andreas: a box office earthquake (San Andreas / MediaCom – Latin America) 
Sedal fires up young women (Sedal / Initiative – Argentina) 

*NEW* Best Use of Traditional Media 

Axe Visual Radio (Axe / Initiative – Argentina) 
End the Silence (La Sirena / OMD – Dominican Republic) 
Fiat Test Drive-in (Fiat / Isobar – Brazil) 
Suspension: My B##lls! (Deadpool The Movie / PHD – Mexico) 
The Day the Media Ran Out of Battery (Huawei / MediaCom - Colombia) 
The Mosquito Killer Billboard (Posterscope - Brazil) 
TRESemmé Day (TRESemmé / Initiative - El Salvador) 

*NEW* The Smart Use of Data Award 

Data turns into audience insights and personalisation (Banco Supervielle / Cadreon – Argentina) 
Huggies Hug Chain: finding a bonding link in data (Huggies / Mindshare – Colombia) 
Men Free Banner (Ministerio del Interior / MediaCom – Colombia) 
Movie Guru: The Box Office Predictor (Cinemark-Hoyts / m/SIX - Argentina) 
New Latino Voice by FIU (The Florida International University / Adsmovil) 

Best Communications Strategy 

#VaiQVai with Seda (Seda / F.biz - Brazil) 
C&H Food Truck (McDonald's / DPZ&T - Brazil) 
Gillette Body - Bringing down taboos (Gillette Body / MediaCom - Latin America) 
Que no se note (Maybelline / Havas Media Group - Argentina) 
San Andreas: a box office earthquake (San Andreas / MediaCom – Latin America) 
Teens True Friendship (Coca-Cola / MediaCom - Mexico) 
Vida Soberana (Cerveza Soberana / Starcom - Panama) 
Volkswagen Gol, A True Agolescente (Gol / MediaCom - Latin America) 

Best Content Creation Award 

Desafio Discovery + Halls (Halls / Discovery Communications) 
Lipton Living the Art (Lipton / Initiative – Uruguay) 
Megafábricas General Motors Argentina (Chevrolet / Carat – Argentina) 
Rituales (Visa / OMD) 

Best Engagement Strategy 

Dani: A YouTube Rising Star (Palette Perfect Gloss / MediaCom – Colombia) 
Garnier Fructis (Garnier / UM - Puerto Rico) 
Instant Dreams (Canesten / PHD - Mexico) 
Introducing MILO® for Lunchbox with James Rodriguez (MILO® / Mindshare - Colombia) 
Men of Rally (Volkswagen / MediaCom - Argentina) 
Short Films Potatoes Disappearing (Fruco / Initiative – Colombia) 

Best Entertainment Platform 

Destino Confidencial (Avianca / ESPN) 
Discovery Challenge by Explorer (Explorer / GTB – Mexico) 
Lipton Living the Art (Lipton / Initiative – Uruguay) 
The Mute Performance (BBVA Continental / Mindshare – Peru) 
The Voice o5 Jurado Web Application (The Voice / Sony Pictures Television Networks – Brazil) 
Vivo Meu Sho (Vivo / DPZ&T – Brazil) 

Best Event / Experiential Campaign 

#LeydeMierda (Shit Law) (Territorio de Zaguates / OMD – Costa Rica) 
Axe Hombre Seco (Axe / Initiative – Chile) 
Kellogg´s Healthy Beginnings (Kellogg's / Starcom – Mexico) 
Renault VR (Renault / Havas Media Group – Argentina) 
The Art of Slow (Zacapa Rum / OMD – Mexico) 
The Mute Performance (BBVA Continental / Mindshare – Peru) 

Best Launch Campaign 

#DiloConPepsi (Pepsi / OMD) 
C&H Food Truck (McDonald's / DPZ&T - Brazil) 
San Andreas: a box office earthquake (San Andreas / MediaCom – Latin America) 
The Day the Media Ran Out of Battery (Huawei / MediaCom - Colombia) 
Volkswagen Gol, A True Agolescente (Gol / MediaCom - Latin America) 

Best Social Media Campaign 

Beauty Outside the box (Dove / F.biz - Brazil) 
Garnier Fructis (Garnier / UM - Puerto Rico) 
Missing Tag (Missing Children / OMD – Argentina) 
My Afro Blood (Ministerio del Interior / MediaCom – Colombia) 
The Muppets Show (Canal Sony / Socialyse – Mexico) 
War of Graffiti (Batman v. Superman / MediaCom – Argentina) 

Best Targeted Campaign 

Ala & LinkedIn (Ala / Initiative – Argentina) 
Blood Tickets (Tigo Music / Ariadna – Colombia) 
Heroes de la calle (Chevrolet / Carat – Colombia) 
Men Free Banner (Ministerio del Interior / MediaCom – Colombia) 
The Longest Weekend (Tanqueray / OMD – Mexico) 
Unforgettable Costa Rica (Paniamor / OMD – Costa Rica) 

Best Use of Content 

#DonateForPriscila (Clube Sangue Bom / Leo Burnett Tailor Made – Brazil) 
A La Carta – Boquitas Diana (Boquitas Diana / Initiative – El Salvador) 
Gillette Body - Bringing down taboos (Gillette Body / MediaCom - Latin America) 
Men of Rally (Volkswagen / MediaCom - Argentina) 
Sedal fires up young women (Sedal / Initiative – Argentina) 
Travel Visa (Visa / OMD) 

Best Use of Digital Media 

End the Silence (La Sirena / OMD – Dominican Republic) 
Insights Enabler Ram 700 (RAM 700 / UM – Mexico) 
Old Spice Bloqueo (Old Spice / Starcom – Peru) 
Prius – Experience (Prius / Dentsu – Brazil) 
Rompe las Reglas (HP Personal Computer Pavilion x360 / PHD) 
Sedal Show (Sedal / Initiative – Argentina) 

Best Use of Mobile 

Absolut Buenos Aires (Absolut / UM – Argentina) 
Amstel Launch (Amstel / Talent Marcel – Brazil) 
Garnier Fructis (Garnier / UM - Puerto Rico) 
Intel PC – Mobile (Intel / Teads – Latin America) 
Renault Launches Its Eco-Friendly Car in Colombia (Twizy / Adsmovil – Colombia) 

Best Use of Programmatic 

Absolut Buenos Aires (Absolut / UM – Argentina) 
Axe Romeo Reboot (Axe / Unilever - Brazil) 
Insights Enabler Ram 700 (RAM 700 / UM – Mexico) 
Men Free Banner (Ministerio del Interior / MediaCom – Colombia) 
Precision With Scale (Coca-Cola / MediaCom – Mexico) 

Best Use of Video 

Axe –  Find Your Magic (Axe / Teads – Latin America) 
Axe Romeo Reboot (Axe / Unilever - Brazil) 
Destino Confidencial (Avianca / ESPN) 
Sedal Show (Sedal / Initiative – Argentina) 
Volkswagen Gol, A True Agolescente (Gol / MediaCom - Latin America) 

The Creative Use of Media Award 

Bonaqua, The Water of Ideas (Bonaqua / Starcom – Argentina) 
End the Silence (La Sirena / OMD – Dominican Republic) 
OMO Tag Tales (OMO / Mullen Lowe – Brazil) 
Sony – Insidious 3 (Insidious 3 / UM) 
The Day the Media Ran Out of Battery (Huawei / MediaCom - Colombia) 
The Mosquito Killer Billboard (Posterscope - Brazil) 

The Effectiveness Award 

BBVA takes a step forward in e-commerce with the launch of “BLUE DAY” (BBVA / Mindshare – Colombia) 
Copa ATP 2016 (Copa Airlines /  Nobox Marketing) 
Old Spice Bloqueo (Old Spice / Starcom – Peru) 
Snickers – Sintomas (Snickers / MediaCom - Puerto Rico) 
Travel Visa (Visa / OMD) 
WOM arrives in Chile (WOM / UM - Chile) 

The Utility / Public Service Award 

#LeydeMierda (Shit Law) (Territorio de Zaguates / OMD – Costa Rica) 
Leia para uma criança (Itaú Bank / DPZ&T - Brazil) 
Maltin Power Biciclaje (SABMiller / Initiative - Peru) 
Missing Tag (Missing Children / OMD – Argentina) 
The Mute Performance (BBVA Continental / Mindshare – Peru) 
Where is my Otorongo? (SABMiller / Initiative - Peru)

   



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