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20 September 2016

International Advertiser of the Year: Top 6 Unilever case studies


Unilever was crowned ‘International Advertiser of the Year’ at the M&M Global Awards 2016. To mark the occasion, we’ve delved deep into the Cream case study library to share some of the FMCG giant’s Festival of Media award-winning work across the world over the last year.

Check out our top six campaigns below and click through to read the full case studies.

Dove es diferente
Brand: Dove
Region: Central America
Award: The Pan-Latin Award (Silver) at FOMLA 2015

Dove partners with influencers across LatAm for the 7-day Dove Challenge, documented and broadcasted via TV talk shows and social media.

Dove 1

Magnum Pleasure Store
Brand: Magnum
Region: China
Award: Best Engagement Strategy (Gold) at FOM APAC 2016

Magnum unveils a multi-faceted experience where consumers could smell, see, taste and touch the product.

Unilever 2

Sunlight mobile campaign
Brand: Sunlight Detergent Powder
Region: Sri Lanka
Award: Best Use of Mobile (Bronze) at FOM APAC 2016

Sunlight partners with mobile service provider Dialog to launch the Sunlight Digital Festival of Lights.

Unilever 3

Stories of Togetherness
Brand: Brooke Bond Red Label
Region: India
Award: Best Content Creation Awards (Bronze) at FOM APAC 2016

Brooke Bond Red Label brings back storytelling to radio by replacing the brand jingle with brand stories.

Unilever 4

Bring the Quiet
Brand: Axe
Region: Middle East
Award: Best Entertainment Platform (Bronze) at FOM MENA 2016

Axe partners with a popular music streaming service to deliver a crowdsourced new-music platform, ‘Bring the Quiet’.

Unilever 5

Dove Hair ‘Love Your Curls’
Brand: Dove
Region: US
Award: Best Digitally Integrated Campaign (Bronze) at FOMG 2016

Dove Hair launches a film, a children’s e-book, and an emoji to support its mission to help American women love their curls.

Unilever 6


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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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