Christmas Countdown – Ad of the Week: M&S ‘Christmas with Love’
Continuing our Christmas countdown… Girl power is the theme for the M&S Christmas ad offering this year as Mrs Claus becomes the heroine and saves Christmas in none other than a helicopter!
‘Christmas with Love’ is the heart-warming tale of Mrs Claus who makes Christmas complete for 7 year old Jake by stepping into her husband’s shoes to fulfill a last minute request.
After sending Santa Claus off for his busiest night of the year – armed with a flask of tea, and some cheese and pickle sandwiches, it’s time for Mrs Claus gets to work. And so she sets about fulfilling a last minute request from the young boy for a pair of red trainers for his sister - travelling from Lapland to London.
According to M&S boss Patrick Bousquet-Chavanne: “Mrs Claus is the result of thousands of conversations that we had with our customers to understand what they want from M&S – which is warmth, empathy and a touch of humour presented in a modern and contemporary way.”
“She epitomises the huge efforts our customers put in to making the festive season special and represents the love and togetherness that customers want to feel and see in abundance at Christmas,” he added.
Oozing the perfect dose of humour, the ad clearly captures the true spirit of Christmas and for the first time, M&S is a hot contender to steal the crown from festive favourite John Lewis whose Christmas ad launch each year has become an event in itself.
What do you think? Does M&S beat John Lewis in the Christmas stakes this year? Share your thoughts in the comments below.
Check out last week’s ‘Buster the Boxer’ ad from John Lewis here.