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06 December 2016

European Christmas shoppers: Who are they & what are they buying? [infographic]


With the busiest shopping season of the year in full swing, how well do you know your potential customers and their festive shopping habits?

Well thanks to WPP’s Xaxis in partnership with an established Kantar online panel, there are seven types of shoppers at this time of year consisting of: The Early Bird Planners, Christmas Fanatics, Digitally Savvy Families, Thoughtful Givers, Uncertain Singles, Thrifty Shoppers and Last Minute Shoppers.

Christmas shoppers

The research surveyed over 2,400 consumers across EMEA and takes a look at specific Christmas shopping trends, including how they spend their holiday celebrations, purchase and research behaviour for gifts, budget for the celebrations and their preferred goods for giving.

Lucky for us, they have kindly pulled together the findings into a handy infographic that illustrates the seven types of Christmas shoppers and their purchase behaviour at this time of year. Check it out below:



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