The point of all marketing pursuits is to draw attention to a product, service, or other corporate offering via persuasive advertisements. Most campaigns seek to stir emotions from the general public. Joy, anger, sorrow, humour, and other mental states, are all tools that marketers wield.
Every so often, however, advertisers concoct seemingly witty and unique materials that end up inspiring outrage, from its target audience. These controversial adverts did more than push the envelope; they effectively tore it wide open.
Here are four marketing campaigns that resulted in major controversy.
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