Four steps to unlocking the real power of marketing personalisation [infographic]
Personalised offers and messaging present an incredible opportunity for brands to engage consumers more effectively (just think of Coca-Cola!) but new research has found that the majority of web users are becoming frustrated with websites that just aren't tailored to their needs.
The problem is that many brands just aren't delivering the personalised experiences that consumers truly want. What's the solution? Well, check out this infographic from MDG Advertising on the '4 steps to unlocking the real power of marketing personalisation' to find out: