Right Brain, Left Brain Blog

« January 2017 | Main | March 2017 »

8 posts from February 2017

28 February 2017

Another country, another agency?

When looking to roll out a successful campaign in another country, brands are faced with a dilemma. Do they use the agency that has run the campaign to date, or go with one on the ground in the new location.

Keeping faith with the existing agency in a new jurisdiction can be a risk. Yes, you benefit from the experience of a team that has successfully run the campaign historically, but you might miss out on crucial local knowledge of the new home market. Going local means this won’t be a problem, but will an agency on the ground have a deep enough understanding of your brand and be able to run the campaign as successfully?

Many brands might believe that, no matter what, there’s no substitute for local knowledge. However, it’s perhaps wiser not to rule out either scenario, but rather investigate what expertise and experience is available in the new location, then compare and contrast that with your existing agency.

After all, you already have a strong and successful relationship with them, so if this can be transferred to another country, you could get the best of both worlds. Even if the agency isn’t set up to operate in the new jurisdiction yet, it may be prepared to look into it – so long as there is time, and it makes sense for all parties. It goes without saying that global expansion is an exciting prospect for any growing business.

Continue reading "Another country, another agency?" »

24 February 2017

Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)

Mazda

The new Mazda MX-5 RF is a real head turner. Well, at least that’s what a new OOH campaign from JWT set out to prove…

With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.

Continue reading "Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)" »

21 February 2017

Emotion trumps humour in Super Bowl LI ads

Super bowl

During this year's Super Bowl LI, nearly three times the number of social media users engaged with brands associated with emotional commercials rather than the brands tied to more humorous TV spots, according to new data from Experian.  

Looking at 10 of the most talked about commercial spots during the Super Bowl, Experian leveraged its Social Media Analysis to dig deeper into the core demographics and social behaviours of the consumers who engaged with these brands and categorised them into two segments: emotional and light-hearted.  

Continue reading "Emotion trumps humour in Super Bowl LI ads" »

17 February 2017

Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)

Diesel

Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'. 

With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.  

Continue reading "Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)" »

14 February 2017

11 advertising insights you'll love this Valentine's Day [infographic]

Adroll AdRomance Valentines Infographic blog image

Every brand wants to find love with their customers on Valentine's Day but do you ever wonder who performs best? In the interest of sharing the love around Valentine's Day, the folks at AdRoll EMEA have put together an infographic with 11 advertising insights that show what happens in the apparel, retail, travel and beauty sectors in terms of marketing around Valentine's Day to see who is coming up roses. 

Check out the full infographic below:

Continue reading "11 advertising insights you'll love this Valentine's Day [infographic]" »

10 February 2017

MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist

Foma

MediaCom is leading the nominations for this year's Festival of Media APAC (FOMA) Awards 2017, with 25 shortlisted entries, closely followed by Mindshare with 23 nominations and PHD with 20.  

Australia once again proves the consistent quality of its work and maintains the lead position from a country perspective with 36 entries, followed by India with 33 entries and China with 26 entries.    

Stand-out agencies include MediaCom India, with 12 shortlisted entries, while its New Zealand office is also in the running with seven entries. Mindshare China counts eight entries on the shortlist, followed closely by Mindshare India and PHD China, both with seven entries each.  

Independent agencies Chaos Media, Atomic 212 and Madison Media also feature on this year's shortlist.  

The top campaign spots go to MediaCom India's 'Ariel Dads Share the Load – Men for Laundry!' For P&G, 'Lucy the Robot' by Atomic 212 and PHD China's 'Cornetto Love Notes' campaign for Unilever, with each being shortlisted in six categories. 

The Festival of Media APAC Awards are a celebration of the very best in media thinking from the Asia-Pacific region. A jury of more than 60 industry leaders from a range of media agency networks and independents, clients and digital specialists scored campaigns in the first stage of judging.  

Continue reading "MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist " »

06 February 2017

Automotive brands ahead of the game with Super Bowl ad campaigns

Experian
 
The cost of a 30-second commercial during the Super Bowl was a cool $5 million this year. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? In response to this, Experian® examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. According to the analysis*, these brands not only gained more social media followers, but these people also were more influential and socially active than the average social media user.
 
In fact, the percentage of high-influencer followers (consumers with more than 1,000 followers) for these brands increased 14.8 percent during the month after the Big Game, while the number of consumers talking about these auto brands increased by 17.2 percent. Additionally, the average number of posts for each follower increased by 35.4 percent during the same time period.

Continue reading "Automotive brands ahead of the game with Super Bowl ad campaigns" »

03 February 2017

Best of the Ads: Super Bowl LI

As hype builds in anticipation of the Super Bowl LI (which takes placed this Sunday 5th Feb), once again ad land has been busy as brands vie to create the most watched and memorable ads of the year. We've rounded up some of the best ads we've seen so far – and yep, you've guessed it, there are Hollywood stars, a large dose humour and cute animals galore. Check them out below.  

Skittles | Romance 

Continue reading "Best of the Ads: Super Bowl LI" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking