Right Brain, Left Brain Blog

« Emotion trumps humour in Super Bowl LI ads | Main | Another country, another agency? »

24 February 2017

Innovative Ad of the Week: Mazda ‘The Head Turning Billboard’ (Canada)

   



Mazda

The new Mazda MX-5 RF is a real head turner. Well, at least that’s what a new OOH campaign from JWT set out to prove…

With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.

Using an innovative combination of crowd detection and facial recognition technology, it identifies when someone is in the vicinity of the board and then, through a number of separate algorithms, determines that a person has turned their head towards the hidden camera embedded within.

Quite the head turner indeed!

Mazda 2

   



Related Posts Plugin for WordPress, Blogger...

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking