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31 March 2017

Festival of Media Global Awards 2017 Shortlist

   



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WPP’s MediaCom is the most-shortlisted agency network for the Festival of Media Global Awards 2017 with 51 nominations, followed by fellow GroupM agency Mindshare with 31 entries. Publicis Media’s Starcom takes the third spot with 27, with Omnicom’s OMD (26) and PHD (23) hot on its tail. In sixth place on the shortlist is IPG Mediabrands’ UM with 21 nominations.

Starcom USA takes the top spot as the most-shortlisted agency office with 14 entries, ahead of Touché! PHD in Canada (11 nominations), MediaCom UK (10), MediaCom New Zealand (eight), PHD China (seven) and MediaPlus Germany (seven).

From a group level perspective, GroupM has nearly twice as many nominations (96) as its nearest competitor, Omnicom Media Group (50). Publicis Media comes in third with 35 shortlisted entries and IPG Mediabrands in fourth with 30.

The US narrowly secured the title of most-shortlisted country with 37 nominations on the shortlist, followed by the UK with 36 and China with 16, ahead of Australia, Germany and India on 15 shortlisted entries each.

The shortlist will be judged by an esteemed panel, headed up by Jury Chairs Sarah Mansfield of Unilever and Gerry D’Angelo of P&G. The winners will be announced at the Festival of Media Global 2017, which takes place from May 7-9 at Rome Cavalieri in Italy. For more information about the awards, click here.

Check out the full shortlist below and click through to read the full case studies on Cream.

Festival of Media Global Awards 2017 Shortlist

 

Best Branded Content Creation Award

Age UK – Christmas (Age UK / Manning Gottlieb OMD – UK)
Back to (smartphone) school (Doro / Starcom – Sweden)
Beyond the Frame (Samsung Electronics America, Inc. / Starcom – USA)
Brooke Bond Red Label Tea 6 Pack band (Brooke Bond Red Label Tea (BBRL) / Mindshare – India)
Dad, No matter where you are, you've got this (Anmum Infant Formula / MediaCom – New Zealand)
LISTERINE "Bring Out the Bold" (Listerine / UM – Philippines)
Sexducation for the last single child policy generation (YASMIN / PHD – China)
The Mute Performance (BBVA / Mindshare – Peru)
The Person Who Changed My Life (Charles Schwab / UM – USA)
Whisper #LikeAGirl and Proud (Whisper / MediaCom – India)
Yili Little Big Achievement (Yili / Mindshare – China)

Best Use of Content 

Age UK – Christmas (Age UK / Manning Gottlieb OMD – UK)
Best Day of My Life (Shell / MediaCom – Global)
Blind Love (Alliance de l'industrie Touristique du Québec / Touché! PHD – Canada)
Nike Find Your Edge (Nike / Mindshare World – India)
Safe Passage for Sea Creatures (Great Barrier Reef / Starcom – Australia)
Share a Coke, Share a Song (Coca-Cola / UM – USA)
The First Olympics in Virtual Reality (Samsung Electronics / Starcom – USA)
Transforming the Course with Microsoft Cloud (Microsoft / Carat – USA)
Volkswagen TrailerAssist (Volkswagen / MediaCom – Norway)
Yili Little Big Achievement (Yili / Mindshare – China)

Best User Generated Content

Google-The Voice (Google / OMD – Taiwan)
Share a Coke, Share a Song (Coca-Cola / UM – USA)
The Levi's Campaign that Levi's Didn't Create (Levi’s® / OMD – China)
Uptime (Chevrolet / Carat – Thailand)
Wonderfilled (Oreo / Mediavest | Spark – UAE)

Best Insight Award

#LIKEAGIRL – Keep Playing (Always / Starcom – UK)
A smile really does change everything! (Pepsodent White Now / Mindshare – Sweden)
Bittersweet Pies (Paul / UM – Romania)
Check me before you turn the key (SafeKids Aotearoa / MediaCom – New Zealand)
Dove - Reframing the beauty debate in India (Dove / Mindshare – India)
Love Your Hair (Dove / Mindshare – USA)
Typo Domains by Nescafé (Nescafé 3in1 / Mindshare – Turkey)

Best Local Execution of a Global Brand

Bachelor of Shaving (Gillette / MediaCom – India)
Clear Taps on mudik (annual homecoming tradition) during Eid holiday in Indonesia (Clear Men / Mindshare – Indonesia)
Dad, No matter where you are, you've got this (Anmum Infant Formula / MediaCom – New Zealand)
I Love My Age (Yoplait / MEC – Ireland)
Kit Mail Hologram (Kit Kat / J. Walter Thompson – Japan)
Re-Thinking What A Phone Can Do: First-Ever Multimedia Campaign Shot Entirely Using A Smartphone, The Samsung Galaxy S7 edge (Samsung Galaxy S7/S7 edge / Starcom – Philippines)
Skittles Give the Rainbow (Skittles / MediaCom – UK)
Whisper #LikeAGirl and Proud (Whisper / MediaCom – India)

Best Not-For-Profit Campaign

Check me before you turn the key (SafeKids Aotearoa / MediaCom – New Zealand)
Doorstep School: A street naming event for Social Change (Door Step School / Lodestar UM – India)
Little Stars (NSPCC / OMD – UK)
Missing Type (NHS Blood & Transplant / MediaCom – UK)
The Change4Life Sugar Smart App (Change4Life / MEC – UK)

Best Targeted Campaign

Celebrate with M (M&M’s / MediaCom – USA)
Clean & Clear #SeeTheRealMe Arab teens get social (Clean & Clear / J3 MENA – UAE)
Cornetto Love Notes (Cornetto / PHD – China)
Getting under the skin of Acne-suffering teens in Thailand (Pond’s / Mindshare – Thailand)
Love This? Live There (Airbnb / Starcom – USA)
Lover Boy or Lava Lava Boys (Game of Bros / MediaCom – New Zealand)
Men Free Banner (Ministerio del Interior de Colombia / MediaCom – Colombia)
The Campaign That Bullied Influencers (The Canadian Safe School Network / Touché! PHD – Canada)
The First Hello (Elevit / PHD – China)
The Great Hand Me Up Experiment (Ariel / MediaCom – Israel)

The Creative Use of Data Award

Benadryl – Compass (Benadryl / UM – UK)
Capacity Based McDelivery (McDonald’s / OMD – Singapore)
Men Free Banner (Ministerio del Interior de Colombia / MediaCom – Colombia)
Sea Hero Quest (Deutsche Telekom / MediaCom – Germany)
Shhh…Don’t mention the iPhone 7! (Vodafone / MEC – UK)
Sound of the Suburbs (Optus / UM – Australia)
Visa Cross Border (Visa / Starcom – Australia)

The Utility/Public Service Award

#LeydeMierda (Shit Law) (Territorio de Zaguates / OMD – Costa Rica)
Bachelor of Shaving (Gillette / MediaCom – India)
Bittersweet Pies (Paul / UM – Romania)
Check me before you turn the key (SafeKids Aotearoa / MediaCom – New Zealand)

Best Communications Strategy

#LIKEAGIRL – Keep Playing (Always / Starcom – UK)
Blind Taste Test (Kraft Macaroni & Cheese / Starcom – USA)
C&H Food Truck (McDonald’s / DPZ&T – Brazil)
Eyes on Gigi (BMW Group / Mediaplus – Germany)
From Zica to Tiago (Tata Motors / Maxus – India)
Girl Emojis (Always / Starcom – USA)
Missing Type (NHS Blood & Transplant / MediaCom – UK)
Sport Chek - The Fastest Olympic Campaign! (Sport Chek / Touché! PHD – Canada)
The AC Vests (Emirates NBD / MediaVest | Spark – UAE)
The First Hello (Elevit / PHD – China)
The Mute Performance (BBVA / Mindshare – Peru)
Vaseline Healing Project (Vaseline® / PHD – USA)
Whisper #LikeAGirl and Proud (Whisper / MediaCom – India)
You Are The Master (Dokker / OMD – Morocco)

Best Engagement Strategy

Bittersweet Pies (Paul / UM – Romania)
Blind Love (Alliance de l'industrie Touristique du Québec / Touché! PHD – Canada)
Cornetto Love Notes (Cornetto / PHD – China)
Doritos Roses (Doritos / OMD – Canada)
Downy #RomanceHour: Turn your phone off, Turn your Romance on (Downy / MediaCom – Indonesia)
Google OneBox Search (Google Search / PHD – Singapore)
John Lewis - #BustertheBoxer (John Lewis / Manning Gottlieb OMD – UK)
John Lewis - Thoughtful Thursdays (John Lewis / Manning Gottlieb OMD – UK)
Marks & Spencer wins Christmas with Mrs Claus (Marks and Spencer / Mindshare – UK)
Missing Type (NHS Blood & Transplant / MediaCom – UK)
New Head Coach (Head & Shoulders / MediaCom – UK)
Ronseal: Watching Paint Dry (Sherwin-Williams / MediaCom – UK)
Sea Hero Quest (Deutsche Telekom / MediaCom – Germany)
Short Films Potatoes Disappearing (Fruco / Initiative – Colombia)
The Great Hand Me Up Experiment (Ariel / MediaCom – Israel)
Winning the Olympics with Samsung Global Mobile & #DoWhatYouCant (Samsung Mobile / Starcom – Global)

Best Event/Experiential Campaign

#LeydeMierda (Shit Law) (Territorio de Zaguates / OMD – Costa Rica)
An Iconic Launch for an Iconic SUV (Jaguar / MEC – UAE)
Big C: At the Heart of the Matter (Big C Supercenters / UM – Thailand)
Bringing to Mexico the North Pole Star (Coca-Cola / MediaCom – Mexico)
Doorstep School: A street naming event for Social Change (Door Step School / Lodestar UM – India)
Hotel of Legends Victoria (Cerveza Victoria / MediaCom – Mexico)
Live There 3D Split Narrative Film (Airbnb / Starcom – USA)
Lux Golden Rose Awards (Lux Soap / Mindshare – India)
Match Made in HEL - The Runway (Finnair and Helsinki Airport / Dagmar Ltd – Finland)
Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)
Telkomsel Elang Nusa / Indonesia Sky Expedition (Telkomsel Broadband / Hakuhodo Lotus – Indonesia)
The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK)
The Rough Carpet (Tesco Lotus / Mindshare – Thailand)
Volkswagen TrailerAssist (Volkswagen / MediaCom – Norway)

Best Independent Agency Campaign

Glenfiddich's Virtual Whisky Tour (Glenfiddich / Mediaxplain* - The Netherlands)
Mood Food - The Launch of Cake in a Cup (White Wings: Cake in a Cup / Slingshot – Australia)
The Fashion Mag Hijack (Stylight & Shazam / Mediaplus – Germany)
WhatsGerman (Plan.Net / Mediaplus – Germany)
You're Alive. Do You Remember? (Hornbach / Mediaplus – Germany)

Best Launch Campaign

All Mornings Begin With M (McDonald’s / OMD – Portugal)
C&H Food Truck (McDonald’s / DPZ&T – Brazil)
Deadpool: A Unicornicopia of Marketing Wins (20th Century Home / Zenith – USA)
From Zica to Tiago (Tata Motors / Maxus – India)
Lover Boy or Lava Lava Boys (Game of Bros / MediaCom – New Zealand)
Marks & Spencer wins Christmas with Mrs Claus (Marks and Spencer / Mindshare – UK)
The Day The Media Ran Out Of Battery (Huawei / GroupM – Colombia)

Best Media Partnership Award

#SuzukiSaturdays (Vitara / the7stars – UK)
Churchill Lollipoppers (Churchill / MediaCom – UK)
Dove's Colourful Partnership (Dove / Initiative – Argentina)
How to Date Properly (DrinkWise / MediaCom – Australia)
Kleenex. Someone needs one. (Kleenex / Mindshare – USA)
Little Stars (NSPCC / OMD – UK)
Missing Type (NHS Blood & Transplant / MediaCom – UK)
The effect of speaking beautifully (Dove / Mindshare – USA)
The Fashion Mag Hijack (Stylight & Shazam / Mediaplus – Germany)
The Late Shift (Transport for NSW / UM – Australia)

Best Sponsorship Activation

Little Stars (NSPCC / OMD – UK)
McDonald’s Player Escorts at Euro 2016 (McDonald’s / OMD – UK)
New Head Coach (Head & Shoulders / MediaCom – UK)
Sport Chek - The Fastest Olympic Campaign! (Sport Chek / Touché! PHD – Canada)
The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK)

Best Use of an Influencer

“The world’s most private public mobile experience” (Moto G4 / Mediavest | Spark – Sweden)
A new Axe for a new man (Axe / Initiative – Uruguay)
AXElerate to find your magic (Axe / Mindshare – Indonesia)
Brooke Bond Red Label Tea 6 Pack band (Brooke Bond Red Label Tea (BBRL) / Mindshare – India)
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – USA)
End the Silence (La Sirena / OMD – Dominican Republic)
Old Spice "Bloqueo" (Old Spice / Starcom – Peru)
Share a Coke, Share a Song (Coca-Cola / UM – USA)
The Campaign That Bullied Influencers (The Canadian Safe School Network / Touché! PHD – Canada)
VCTV by Vodka Cruiser (Vodka Cruiser / Vizeum – Australia)
Wiggles (Transport for NSW / UM – Australia)
World’s quickest delivery of the new iPhone (Vodafone / MEC – Germany)

Best Use of Gamification

Happy Goggles (McDonald’s / OMD – Sweden)
How Pizza Hut turns itself into the social enablers for gamers in China (Pizza Hut / Mindshare – China)
Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)
Sea Hero Quest (Deutsche Telekom / MediaCom – Germany)

Best Use of Media to Support E-Commerce

Flixonase ID Targeting (Flixonase / MediaCom – China)
MediaWorld (MediaWorld / iProspect – USA)
Oreo's Journey Home (Oreo / Carat – China)
The Fashion Mag Hijack (Stylight & Shazam / Mediaplus – Germany)
Winter Way to Travel (VIA Rail Canada / Touché! PHD – Canada)

Best Use of Real-time marketing

Campbell's 'Storm Chasers' (Campbell’s Soups / MEC – USA)
Capacity Based McDelivery (McDonald’s / OMD – Singapore)
Hungerithm (Snickers / MediaCom – Australia)
Linicin - Salesdata crossed with Google Trends to identify lice outbreak (Linicin / RED Gruppen – Norway)
Maybelline Proves E-Commerce and Livestreaming Were Made For Each Other (Maybelline / Mindshare – China)
New Head Coach (Head & Shoulders / MediaCom – Israel)
Typo Domains by Nescafé (Nescafé 3in1 / Mindshare – Turkey)

Best Use of Traditional Media

Axe Visual Radio (Axe / Initiative – Argentina)
Blind Taste Test (Kraft Macaroni & Cheese / Starcom – USA)
Churchill Lollipoppers (Churchill / MediaCom – UK)
End the Silence (La Sirena / OMD – Dominican Republic)
Programmatic Posters (Hyundai UK, Innocean UK / Havas Media – UK)
Sprite Cricket Stars Radio Hijack (Sprite / UM – UAE)
The Day The Media Ran Out Of Battery (Huawei / GroupM – Colombia)
The Greatest Gift (Sainsbury’s / PHD – UK)
The Late Shift (Transport for NSW / UM – Australia)
You Are The Master (Dokker / OMD – Morocco)

Best Use of Video

Blind Love (Alliance de l'industrie Touristique du Québec / Touché! PHD – Canada)
Girl Emojis (Always / Starcom – USA)
Hotel of Legends Victoria (Cerveza Victoria / MediaCom – Mexico)
Live There 3D Split Narrative Film (Airbnb / Starcom – USA)
Safe Passage for Sea Creatures (Great Barrier Reef / Starcom – Australia)
Sport Chek - The Fastest Olympic Campaign! (Sport Chek / Touché! PHD – Canada)
The coolest way to freeze hunger (Mordisko / Initiative – Mexico)
Volkswagen TrailerAssist (Volkswagen / MediaCom – Norway)

The Creative Use of Media Award

Blind Taste Test (Kraft Macaroni & Cheese / Starcom – USA)
Bringing to Mexico the North Pole Star (Coca-Cola / MediaCom – Mexico)
Giving Sainsbury's Christmas Food a Taste of Fame (Sainsbury’s / PHD – UK)
Never Stop Playing With Cars (Porsche Cars North America / OMG - Ignition Factory – USA)
Samsung 837: Where Technology and Culture Collide (Samsung Electronics America, Inc. / Starcom – USA)
Sea Hero Quest (Deutsche Telekom / MediaCom – Germany)
Size Does Matter To Mice (The world's tiniest OOH-sign) (City Gross / Starcom – Sweden)
The Day The Media Ran Out Of Battery (Huawei / GroupM – Colombia)
The effect of speaking beautifully (Dove / Mindshare – USA)
The Field Trip to Mars (Lockhead Martin / UM – USA)
The Mute Performance (BBVA / Mindshare – Peru)
Typo Domains by Nescafé (Nescafé 3in1 / Mindshare – Turkey)
Wait Training with Lucozade Sport (Lucozade Sport / MediaCom – UK)

The Effectiveness Award

An Iconic Launch for an Iconic SUV (Jaguar / MEC – UAE)
Celebrate with M (M&M’s / MediaCom – USA)
Check me before you turn the key (SafeKids Aotearoa / MediaCom – New Zealand)
How to manage a crisis with a smile (Paleta payaso / Starcom – Mexico)
Missing Type (NHS Blood & Transplant / MediaCom – UK)
Safe Passage for Sea Creatures (Great Barrier Reef / Starcom – Australia)
Sea Hero Quest (Deutsche Telekom / MediaCom – Germany)
The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK)
The First Hello (Elevit / PHD – China)
Tune-In, Stand Up To Cancer (Entertainment Industry Foundation l Stand Up To Cancer / OMD – USA)

Best Social Media Strategy

#TDFdata (NA / Dimension Data – South Africa)
Brooke Bond Red Label Tea 6 Pack band (Brooke Bond Red Label Tea (BBRL) / Mindshare – India)
Dark to Light (Gucci / MediaCom – Global)
Girl Emojis (Always / Starcom – USA)
Missing Tag (Missing Children / OMD – Argentina)
The effect of speaking beautifully (Dove / Mindshare – USA)

Best Use of Geo-Location

Hyundai Dealer Stealer (Hyundai Motor Company / Ansible – Australia)
McDonald's - GPS + Media boosted store visits (McDonald’s / OMD – Germany)
National Geographic Explorer (Cisco / OMD – UK)
Winter Way to Travel (VIA Rail Canada / Touché! PHD – Canada)

Best Use of Mobile

Absolut Buenos Aires (Absolut / UM – Argentina)
Cornetto Love Notes (Cornetto / PHD – China)
Girl Emojis (Always / Starcom – USA)
Sea Hero Quest (Deutsche Telekom / MediaCom – Germany)
The Change4Life Sugar Smart App (Change4Life / MEC – UK)
The Google app & The Voice (The Google app / PHD – Australia)
WhatsGerman (Plan.Net / Mediaplus – Germany)

Best Use of New Technology

INFINITI Q50S - Unleash your potential (INFINITI Middle East / OMD – UAE)
Live There 3D Split Narrative Film (Airbnb / Starcom – USA)
The effect of speaking beautifully (Dove / Mindshare – USA)
The Field Trip to Mars (Lockhead Martin / UM – USA)
The Wayne Investigation (Warner Bros / Amazon – USA)

Best Use of Programmatic Technology

Cleaning expert needed? (Cleanipedia / Cadreon – Argentina)
Dove's Programmatic Colours (Dove / Initiative – Argentina)
IHG and iotec – increasing direct bookings through customer acquisition and loyalty (Intercontinental Hotels Group (IHG) / iotec – UK)
The Campaign That Bullied Influencers (The Canadian Safe School Network / Touché! PHD – Canada)
The coolest way to freeze hunger (Mordisko / Initiative – Mexico)
The theory of marginal gains in a programmatic world (Vodafone / MEC – UK)
Visa Cross Border (Visa / Starcom – Australia)

   



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