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25 April 2017

Andes creates the world's first leaned bar to pour the perfect beer



AB InBev's iconic beer brand Andes might just have come up with the perfect creative solution to serving the perfect beer... 

As every good barman knows, there is a technique to pouring the perfect beer: you must tilt your glass up to 45º, and that’s how you get the right beer head. That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. 

It's literally a bar where everything (including the floor, bar, doors, windows, tables, chairs and of course, the kegerator) is leaned. So each beer served inside it, is perfect. 

Andes 2

“Finally, this architectural challenge at the service of beer came true in The Penitentes Hill, Mendoza, where everyone could drink an Andes with the right beer head in the first and unique leaned bar of the world”, commented Saatchi & Saatchi ECD´s Matías Lafalla and Ramiro Rodríguez Gamallo. 

Check out the video here: 


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