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07 April 2017

Festival of Media MENA Awards 2017 Shortlist

   



Fom mena

Starcom has achieved 18 shortlisted entries for the Festival of Media MENA Awards 2017 in categories including Best Communications Strategy, Best Use of Content, Best Social Media Strategy and Best Use of Gamification, while OMD is in the running for 15 awards including Best Use of Real-Time Marketing, Best Local Execution of a Brand and Best Use of Traditional Media. 

Following closely behind is UM with 14 entries, MEC with 11, Initiative and Zenith both with nine entries on the shortlist. 

The Festival of Media MENA Awards is dedicated to showcasing media excellence throughout the region. In its third year, the Awards recognise the work of the best agencies, media owners and tech companies, representing some of the world's leading brands including Mastercard; Reebok; Chevrolet; Jaguar; Emirates; Mondelez; HSBC; PepsiCo; Samsung and McDonald's. 

Check out the full shortlist below. We'll be adding case studies to Cream over the coming weeks so keep an eye out and click through to view details of the campaign. 

Best Communications Strategy 

#PostWisely (DU / Starcom – UAE) 
#StartsToday (HSBC / Mindshare – UAE) 
A Minute Of Goodness (Lipton / PHD – UAE) 
Be Smooth (Coffeemate / MEC – UAE) 
Can a burger sell a truck? (Chevrolet / Initiative – UAE) 
JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE) 
Kiri Better when shared (Kiri / Zenith – UAE) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
Oreo Wonderfilled (Oreo / MediaVest | Spark – UAE) 
The AC Vests (Emirates NBD / MediaVest | Spark – UAE) 
Tropa For Life (Emirates Integrated Telecommunications Company / Starcom – UAE) 

Best Engagement Strategy 

Be More Tea - Lipton EG (Lipton / Magna – Egypt) 
Clean & Clear #SeeTheRealMe - Teen girls co-write a pop anthem (Clean & Clear Arabia / J3 – UAE) 
Discover Tunisia With Huawei P9 (Huawei / UM – Tunisia) 
Fanta Gaming Masters (Fanta / UM – UAE) 
I Choose to #LiveFearless (Nana / Zenith – UAE) 
Make Dreams Come True (Nayomi / Vizeum – UAE) 
Nothing warms the heart like an old friend (Nescafe / Zenith Media – Egypt) 
Oreo Wonderfilled (Oreo / MediaVest | Spark – UAE) 
PepsiMoji (Pepsi / OMD – UAE) 
Sun & Sand Sports/Euro Cup Heroes (Sun & Sand Sports / Garage366 DMCC – UAE) 
UCL Priceless Anthem – Nigeria (Mastercard / Carat – UAE) 

Best Event/Experiential Campaign 

An Iconic Launch for an Iconic SUV (Jaguar / MEC – UAE) 
Beyti Milk: creating creative kids (Beyti Milk / OMD – Egypt) 
Can a burger sell a truck? (Chevrolet / Initiative – UAE) 
Fanta Gaming Masters (Fanta / UM – UAE) 
Infiniti Q30 Born to Challenge (INFINITI Middle East / OMD – UAE) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
So That Beirut Remains Almaza (Almaza / Starcom – Lebanon) 

Best Launch Campaign 

#unexpected (Chevrolet / Carat – UAE) 
An Iconic Launch for an Iconic SUV (Jaguar / MEC – UAE) 
Can a burger sell a truck? (Chevrolet / Initiative – UAE) 
Sensodyne 'Chilling Content' (Sensodyne Advanced Repair & Protect / MediaCom – UAE) 
The 1st Ever Genuine Social Media Newsroom (Cadbury Dairy Milk / MediaVest | Spark – UAE) 
Tropa For Life (Emirates Integrated Telecommunications Company / Starcom – UAE) 

Best Social Media Strategy 

#PostWisely (DU / Starcom – UAE) 
#unexpected (Chevrolet / Carat – UAE) 
Game Ready (Lay's / OMD – UAE) 
I Choose to #LiveFearless (Nana / Zenith – UAE) 
Oreo Wonderfilled (Oreo / MediaVest | Spark – UAE) 

Best Targeted Campaign 

#ThisIsTV (SUHD TV / Starcom – UAE) 
du Tourist SIM (Emirates Integrated Telecommunications-du / Starcom – UAE) 
Sun & Sand Sports/Euro Cup Heroes (Sun & Sand Sports / Garage366 DMCC – UAE) 
Tropa For Life (Emirates Integrated Telecommunications Company / Starcom – UAE) 

Best Use of Content 

Draw a Smile (Mall of The Emirates & City Centre Malls / MediaVest | Spark – UAE) 
du Digital Fasting (Emirates Integrated Telecommunications-du / Starcom – UAE) 
Express Yourself 'Zee3 Mawhebtak' (Close Up / Magna – Egypt) 
I Choose to #LiveFearless (Nana / Zenith – UAE) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
Oreo Wonderfilled (Oreo / MediaVest | Spark – UAE) 

Best Use of Digital Media 

"24" Political Thriller (Shamel Postpaid Bundle / Zenith – Kuwait) 
#unexpected (Chevrolet / Carat – UAE) 
Masters of Tea- Lipton (Lipton / Magna – Egypt) 
Sun & Sand Sports/Euro Cup Heroes (Sun & Sand Sports / Garage366 DMCC – UAE) 
Sun & Sand Sports/Shazam Me (Sun & Sand Sports / Garage366 DMCC – UAE) 

Best Use of Mobile 

Embrace Music- Close Up (Close Up / Magna – Egypt) 
Pepsi Expressions (Pepsi / OMD – UAE) 
Sun & Sand Sports/Euro Cup Heroes (Sun & Sand Sports / Garage366 DMCC – UAE) 
Sun & Sand Sports/Shazam Me (Sun & Sand Sports / Garage366 DMCC – UAE) 

Best Use of Technology 

I DO (Microsoft Windows 10 / Carat – UAE) 
Infiniti Q30 Born to Challenge (INFINITI Middle East / OMD – UAE) 
INFINITI Q50S - Unleash Your Potential (INFINITI Middle East / OMD – UAE) 
Inside the mouth with Listerine (Listerine / J3 – UAE) 
Mapped to Move (Adidas / Carat – Lebanon) 

Best Use of Video 

#PostWisely (DU / Starcom – UAE) 
Al Jay afdal “The best is yet to come” (Mobily / Initiative – Saudi Arabia) 
JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
Ponds- Expressions Campaign (Ponds / Digital Republic Linked By Isobar – Egypt) 

*NEW* Best Branded Content Creation Award 

Green Tea Cart (Lipton Green Tea / PHD – UAE) 
How an Individual’s perspective moulds mass appeal (Egyptian Tourism Authority / Mindshare – UAE) 
JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
Oreo Wonderfilled (Oreo / MediaVest | Spark – UAE) 

*NEW* Best Insight Award 

#StartsToday (HSBC / Mindshare – UAE) 
A Minute Of Goodness (Lipton / PHD – UAE) 
Can a burger sell a truck? (Chevrolet / Initiative – UAE) 
From Smelly to Smiley (Febreze / Starcom – UAE) 
JAW Suhoor (Jibnet Abu Walad / Zenith – UAE) 

*NEW* Best Local Execution of a Brand 

An Iconic Launch for an Iconic SUV (Jaguar / MEC – UAE) 
Can a burger sell a truck? (Chevrolet / Initiative – UAE) 
JAW Suhoor (Jibnet Abu Walad / Zenith – UAE) 
JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE) 
Kiri Better when shared (Kiri / Zenith – UAE) 
Nissan - Navara KSA Rural Launch (Nissan / OMD – UAE) 

*NEW* Best Use of an Influencer 

Al Jay afdal “The best is yet to come” (Mobily / Initiative – UAE) 
Discover Tunisia With Huawei P9 (Huawei / UM – Tunisia) 
Laywagif (Saudi Telecom Company / JWT – Saudi Arabia) 
Lipton Ice Tea: Compelling behaviour change (Lipton Ice Tea / OMD – Egypt) 
Project KOL (DTCM / Mindshare – UAE) 

*NEW* Best Use of Gamification 

Chipsy UCL: Time-bound winners (Chipsy / OMD – Egypt) 
Draw a Smile (Mall of The Emirates & City Centre Malls / MediaVest | Spark – UAE) 
Fanta Gaming Masters (Fanta / UM – UAE) 
Friend-a-gram (Cadbury Dairy Milk / Starcom – UAE) 
Mapped to Move (Adidas / Carat – Lebanon) 

*NEW* Best Use of Real-time marketing 

BOSE Between the Ears (BOSE QC35 Headphones / MediaCom – UAE) 
Champions Hijack (Go Sport / OMD – UAE) 
Fanta Gaming Masters (Fanta / UM – UAE) 
Real-time Marketing at its Best: the Region's First LIVE Room (Jaguar / MEC – UAE) 
The Quad Wrap Challenge (KFC / Initiative – UAE) 

*NEW* Best Use of Traditional Media 

Cadbury's Marvellous Creations' Edible Outdoor (Cadbury / MediaVest | Spark – Lebanon) 
Champions Hijack (Go Sport / OMD – UAE) 
No Distractions Billboard (McDonald's / UM – UAE) 
We asked all of them! (Samsung Mobile Phones / Starcom – UAE) 

*NEW* The Creative Use of Data Award 

#ThisIsTV (SUHD TV / Starcom – UAE) 
Creating a Data Battery to Fuel an Iconic Launch (Jaguar / MEC – UAE) 
From Smelly to Smiley (Febreze / Starcom – UAE) 
INFINITI Q50S - Unleash Your Potential (INFINITI Middle East / OMD – UAE) 

The Creative Use of Media Award 

#BreakTheSilence (Cadbury Dairy Milk / Starcom – Egypt) 
BOSE 'Between the Ears' (BOSE QC35 Headphones / MediaCom – UAE) 
Champions Hijack (GO Sport / OMD – UAE) 
The AC Vests (Emirates NBD / MediaVest | Spark – UAE) 

The Effectiveness Award 

JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE) 
Labanita - They're Just Cows (Labanita / Initiative – Egypt) 
Masters of Tea- Lipton (Lipton / Magna – Egypt) 
Nahdi Careem (Nahdi / Starcom – Saudi Arabia) 
The AC Vests (Emirates NBD / MediaVest | Spark – UAE) 

The Utility/Public Service Award 

7up Basketball - NO LIGHTS, NO GAME (7up / OMD – UAE) 
I Recommend Mom (HSBC / Mindshare – UAE) 
So That Beirut Remains Almaza (Almaza / Starcom – Lebanon) 
The AC Vests (Emirates NBD / MediaVest | Spark – UAE) 
The Spirit of Ramadan (Knorr & Lipton / Magna – Egypt) 

The winners will be announced during a celebratory evening on April 26 at MusicHall, Zabeel Saray, The Palm Jumeirah in Dubai.  

Check out the winners of the Festival of Media MENA Awards 2016 here

   



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