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28 April 2017

Festival of Media MENA Awards 2017 winners

   



Fom mena

'MAGGI Diaries – The Power To Make A Difference' by MEC MENA has been crowned 'Campaign of the Year' at the Festival of Media MENA Awards 2017, as well as winning Gold for 'Best Communications Strategy', 'Best Use of Content' and 'Best Branded Content Creation' and Bronze accolades for 'Best Event/Experiential Campaign' and 'Best Use of Video'.  

'Agency Network of the Year' was awarded to Starcom, who collected nine trophies across its UAE and Egyptian offices. Meanwhile, OMD UAE picked up 'Agency of the Year' with 11 awards under its belt including Gold for 'Best Use of Traditional Media' and 'Best Use of Technology'. 

The awards took place on April 26 at the Music Hall in Zabeel Saray, The Palm Jumeirah in Dubai during the Festival of Media MENA 2017. 

Check out the full list of Gold, Silver and Bronze winners below and click through to read the full case studies. 

Festival of Media MENA Awards 2017 winners 

Best Communications Strategy  

GOLD - MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE)  
SILVER - Be Smooth (Coffeemate / MEC – UAE)  
BRONZE - JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE) 

Best Engagement Strategy  

GOLD - Be More Tea - Lipton EG (Lipton / Magna – Egypt)  
SILVER - Fanta Gaming Masters (Fanta / UM – UAE)  
BRONZE - Nothing warms the heart like an old friend (Nescafe / Zenith Media – Egypt) 

Best Event/Experiential Campaign  

GOLD - Fanta Gaming Masters (Fanta / UM – UAE)  
SILVER - So That Beirut Remains Almaza (Almaza / Starcom – Lebanon)  
BRONZE - MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE)  

Best Launch Campaign  

GOLD - Tropa For Life (Emirates Integrated Telecommunications Company / Starcom – UAE)  
BRONZE - The 1st Ever Genuine Social Media Newsroom (Cadbury Dairy Milk / MediaVest | Spark – UAE)  

Best Social Media Strategy  

GOLD - Oreo Wonderfilled (Oreo / MediaVest | Spark – UAE)  
SILVER - I Choose to #LiveFearless (Nana / Zenith – UAE)  

Best Targeted Campaign  

GOLD - du Tourist SIM (Emirates Integrated Telecommunications-du / Starcom – UAE)  
SILVER - Tropa For Life (Emirates Integrated Telecommunications Company / Starcom – UAE)  
BRONZE - Sun & Sand Sports/Euro Cup Heroes (Sun & Sand Sports / Garage366 DMCC – UAE) 

Best Use of Content  

GOLD - MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE)  
SILVER - I Choose to #LiveFearless (Nana / Zenith – UAE)  
BRONZE - du Digital Fasting (Emirates Integrated Telecommunications-du / Starcom – UAE)  

Best Use of Digital Media  

GOLD - Sun & Sand Sports/Euro Cup Heroes (Sun & Sand Sports / Garage366 DMCC – UAE)  
SILVER - Masters of Tea- Lipton (Lipton / Magna – Egypt)  

Best Use of Mobile  

GOLD - Sun & Sand Sports/Euro Cup Heroes (Sun & Sand Sports / Garage366 DMCC – UAE)  
SILVER - Pepsi Expressions (Pepsi / OMD – UAE)  
BRONZE - Sun & Sand Sports/Shazam Me (Sun & Sand Sports / Garage366 DMCC – UAE)  

Best Use of Technology  

GOLD - INFINITI Q50S - Unleash Your Potential (INFINITI Middle East / OMD – UAE)  
SILVER - Infiniti Q30 Born to Challenge (INFINITI Middle East / OMD – UAE)  
BRONZE - Mapped to Move (Adidas / Carat – Lebanon)  

Best Use of Video  

GOLD - #PostWisely (DU / Starcom – UAE)  
SILVER - JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE) 
BRONZE - MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE)  

*NEW* Best Branded Content Creation Award  

GOLD - MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE)  
SILVER - How an Individual’s perspective moulds mass appeal (Egyptian Tourism Authority / Mindshare – UAE)  
BRONZE - Oreo Wonderfilled (Oreo / MediaVest | Spark – UAE)  

*NEW* Best Insight Award  

SILVER - #StartsToday (HSBC / Mindshare – UAE)  
BRONZE - Can a burger sell a truck? (Chevrolet / Initiative – UAE) 

*NEW* Best Local Execution of a Brand  

GOLD - Can a burger sell a truck? (Chevrolet / Initiative – UAE)  
SILVER - Nissan - Navara KSA Rural Launch (Nissan / OMD – UAE)  
BRONZE - Kiri Better when shared (Kiri / Zenith – UAE)  

*NEW* Best Use of an Influencer  

GOLD - Lipton Ice Tea: Compelling behaviour change (Lipton Ice Tea / OMD – Egypt)  
SILVER - Al Jay afdal “The best is yet to come” (Mobily / Initiative – UAE)  
BRONZE - Discover Tunisia With Huawei P9 (Huawei / UM – Tunisia)  

*NEW* Best Use of Gamification  

GOLD - Friend-a-gram (Cadbury Dairy Milk / Starcom – Egypt)  
SILVER - Chipsy UCL: Time-bound winners (Chipsy / OMD – Egypt)  
BRONZE - Fanta Gaming Masters (Fanta / UM – UAE)  

*NEW* Best Use of Real-time marketing  

SILVER - BOSE Between the Ears (BOSE QC35 Headphones / MediaCom – UAE) 
BRONZE - Champions Hijack (Go Sport / OMD – UAE)  

*NEW* Best Use of Traditional Media  

GOLD - Champions Hijack (Go Sport / OMD – UAE)  
SILVER - No Distractions Billboard (McDonald's / UM – UAE)  
BRONZE - We asked all of them! (Samsung Mobile Phones / Starcom – UAE)  

*NEW* The Creative Use of Data Award  

SILVER - INFINITI Q50S - Unleash Your Potential (INFINITI Middle East / OMD – UAE)  

The Creative Use of Media Award  

BRONZE - Champions Hijack (GO Sport / OMD – UAE)  

The Effectiveness Award  

GOLD - Masters of Tea- Lipton (Lipton / Magna – Egypt)  
SILVER - JOHNSON’S® Baby Blogger Series (Johnson's Baby Wipes / J3 – UAE)  
BRONZE - Nahdi Careem (Nahdi / Starcom – Saudi Arabia)  

The Utility/Public Service Award  

GOLD - The AC Vests (Emirates NBD / MediaVest | Spark – UAE)  
SILVER - I Recommend Mom (HSBC / Mindshare – UAE)  
BRONZE - So That Beirut Remains Almaza (Almaza / Starcom – Lebanon) 

   



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