Right Brain, Left Brain Blog

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4 posts from June 2017

20 June 2017

Why robots won’t ever make good brand ambassadors

Westworld

Everyone’s obsessed with robots right now – and most of them haven’t got anything good to say about them, except for a small number of researchers (if that’s quite the right word) who seem to be working on robot sex toys.

Leaving sex aside for the moment, what’s really scary about robots, according to lots of experts, is that they’re going to steal our jobs.

What’s wrong with that, you ask? Robots can do all the work, and humans can party.

Great concept, but the execution is the killer – at least, if you’ve watched any movies involving robot helpers recently.

They’re usually rebelling against their human overlords, seeking to become self-aware, and wiping out the human race. Think Terminator, think Westworld, think The Stepford Wives – the list is endless. And (spoilers!) if they’re not doing it on purpose, they’re doing it by accident – like the cute droids in Dr Who the other week…

Continue reading "Why robots won’t ever make good brand ambassadors" »

16 June 2017

Father's Day Shopping Trends [infographic]

With online sales for Father's Day exploding, the importance of these key occasions in the calendar gives good reason for digital marketers to sit up and take notice. Thanks to the folks at AdRoll, who analysed 35,000 of its advertisers globally during the two weeks leading up to Father's Day, here's a sneak peak to find out what sectors have been performing best.

Continue reading "Father's Day Shopping Trends [infographic]" »

09 June 2017

Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)

Chat

2deHands.be is Belgium's largest online second hand store. In order to be innovative, stay in sync with young people and help people sell their goods in an effortless way, agency Happiness has created "Chat with your Ads" - the first iMessage App that turns ads into unique, animated and clickable stickers. 

Taking photo images from sellers on the site, ranging from clothes, cars, boats and everything in between, clickable sticker cut-outs of the items for sales are created, added into user chats and shared within the iOS instant messaging app.  

Continue reading "Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)" »

02 June 2017

MMG Awards 2017: What does it take to win 'Campaign of the Year'?

Mmg 2016

"The feeling of winning global awards and recognition from global client teams is euphoric" said Deepak Sonpar, Associate Director at MediaCom India on how it felt to be the recipient of last year's MMG Grand Prix 'Campaign of the Year' Award for Ariel's 'Removing the Stains of Inequality'. 

So what does it really take to become a Grand Prix winner at the M&M Global Awards?  

M&M Global recently spoke with Sonpar to find out what learnings, hints and tips other entrants can learn from last year's winner to help craft their entries into a potential winner in 2017.

Download MMG Awards 16 Campaign of the Year - Winner Insights 

 

MMG Awards is for a limited time offering a deadline extension upon request so if you think you have a campaign that has what it takes to be crowned this year's Campaign of the Year or a winner in any of the other categories, contact the team now to request a deadline extension.  

The M&M Global Awards 2017 will take place on September 7, 2017 at a brand new venue: the Natural History Museum, London. Click here to submit your entry and for more information.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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