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7 posts from June 2017

30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

Jet.com

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? 

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media. 

Continue reading "Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)" »

26 June 2017

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Gocompare

One of the most recognised brands on UK TV, insurance comparison website GoCompare, successfully extended the reach of its recent ad campaign to occasional or non-television viewers using digital brand agency Collective’s TV Accelerator (TVA) tool. 

GoCompare’s core product is car insurance, with a broad target market spanning 18 to 65-year-olds – essentially anyone who drives. To maximise the value and grow the reach of its recent campaign, media planning agency 360i wanted to target relevant consumers who were unlikely to have seen the GoCompare ad on TV. 

Using Collective’s TVA in conjunction with Kantar/BARB data, GoCompare defined a customer segment that matched the required criteria, identified as ‘zero and light TV viewers’ – a group that would be very difficult to reach through the brand’s linear TV campaign. GoCompare’s latest TV ad was then delivered to this specific audience through relevant digital channels, with the campaign independently verified by Millward Brown. 

Continue reading "GoCompare campaign shows digital video twice as cost efficient as TV advertising" »

23 June 2017

Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)

Nescafe

In today's digital age, creating new relationships with people in the real word is harder that you think. To do so, you need a spark, a new opportunity and, of course, a red mug! 

During the Salone del Mobile in Milan, Nescafé and Publicis Italy set out to break the ice between two strangers by bringing them closer together (literally!) with 'The Hello Bench' - a bench that gets shorter when two people sit on it. It works by using two sensors to activate the bench when sat on and sure enough it starts moving people closer together until they are side by side. 

In keeping with the brand message, once again, new connections are born with Nescafé.

Continue reading "Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)" »

20 June 2017

Why robots won’t ever make good brand ambassadors

Westworld

Everyone’s obsessed with robots right now – and most of them haven’t got anything good to say about them, except for a small number of researchers (if that’s quite the right word) who seem to be working on robot sex toys.

Leaving sex aside for the moment, what’s really scary about robots, according to lots of experts, is that they’re going to steal our jobs.

What’s wrong with that, you ask? Robots can do all the work, and humans can party.

Great concept, but the execution is the killer – at least, if you’ve watched any movies involving robot helpers recently.

They’re usually rebelling against their human overlords, seeking to become self-aware, and wiping out the human race. Think Terminator, think Westworld, think The Stepford Wives – the list is endless. And (spoilers!) if they’re not doing it on purpose, they’re doing it by accident – like the cute droids in Dr Who the other week…

Continue reading "Why robots won’t ever make good brand ambassadors" »

16 June 2017

Father's Day Shopping Trends [infographic]

With online sales for Father's Day exploding, the importance of these key occasions in the calendar gives good reason for digital marketers to sit up and take notice. Thanks to the folks at AdRoll, who analysed 35,000 of its advertisers globally during the two weeks leading up to Father's Day, here's a sneak peak to find out what sectors have been performing best.

Continue reading "Father's Day Shopping Trends [infographic]" »

09 June 2017

Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)

Chat

2deHands.be is Belgium's largest online second hand store. In order to be innovative, stay in sync with young people and help people sell their goods in an effortless way, agency Happiness has created "Chat with your Ads" - the first iMessage App that turns ads into unique, animated and clickable stickers. 

Taking photo images from sellers on the site, ranging from clothes, cars, boats and everything in between, clickable sticker cut-outs of the items for sales are created, added into user chats and shared within the iOS instant messaging app.  

Continue reading "Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)" »

02 June 2017

MMG Awards 2017: What does it take to win 'Campaign of the Year'?

Mmg 2016

"The feeling of winning global awards and recognition from global client teams is euphoric" said Deepak Sonpar, Associate Director at MediaCom India on how it felt to be the recipient of last year's MMG Grand Prix 'Campaign of the Year' Award for Ariel's 'Removing the Stains of Inequality'. 

So what does it really take to become a Grand Prix winner at the M&M Global Awards?  

M&M Global recently spoke with Sonpar to find out what learnings, hints and tips other entrants can learn from last year's winner to help craft their entries into a potential winner in 2017.

Download MMG Awards 16 Campaign of the Year - Winner Insights 

 

MMG Awards is for a limited time offering a deadline extension upon request so if you think you have a campaign that has what it takes to be crowned this year's Campaign of the Year or a winner in any of the other categories, contact the team now to request a deadline extension.  

The M&M Global Awards 2017 will take place on September 7, 2017 at a brand new venue: the Natural History Museum, London. Click here to submit your entry and for more information.

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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