Right Brain, Left Brain Blog

« Why robots won’t ever make good brand ambassadors | Main | GoCompare campaign shows digital video twice as cost efficient as TV advertising »

23 June 2017

Innovative Ad of the Week: Nescafé 'The Hello Bench' (Italy)

   



Nescafe

In today's digital age, creating new relationships with people in the real word is harder that you think. To do so, you need a spark, a new opportunity and, of course, a red mug! 

During the Salone del Mobile in Milan, Nescafé and Publicis Italy set out to break the ice between two strangers by bringing them closer together (literally!) with 'The Hello Bench' - a bench that gets shorter when two people sit on it. It works by using two sensors to activate the bench when sat on and sure enough it starts moving people closer together until they are side by side. 

In keeping with the brand message, once again, new connections are born with Nescafé.

Check out 'The Hello Bench' in action below:

 

   



Related Posts Plugin for WordPress, Blogger...

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking