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8 posts from July 2017

21 July 2017

MediaCom and P&G dominate M&M Global Awards shortlist for 2017

Mmg

MediaCom is leading the charge for agency networks with 31 shortlisted entries for the M&M Global Awards 2017, while Proctor & Gamble tops the global advertisers list with 10. 

Other stand out agency networks in the shortlist for this year's awards, which celebrates the world's best multi-market media and marketing campaigns, include PHD Worldwide, Starcom and MEC with 14, 13 and 10 entries, respectively. 

Key brands with multiple shortlisted entries include Nestle, Unilever, Deutsche Telecom, Expedia and Shell. 

Continue reading "MediaCom and P&G dominate M&M Global Awards shortlist for 2017 " »

19 July 2017

Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)

Airnz

Air New Zealand has made a bit of a name for itself when it comes to safety videos and hasn’t been afraid to splash out big budgets to get the likes of Anna Faris, Rhys Darby and Elijah Wood involved in previous films that have gone viral – collectively generating more than 108 millions views online.

And the latest one is no different – perhaps the airline’s most ambitious yet! The Alice in Wonderland-inspired film features none other than Hollywood stars Cuba Gooding Jr and Katie Holmes playing a pair of gods who happen upon “the most beautiful place” on the planet…

Continue reading "Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)" »

17 July 2017

Entries open for the Festival of Media North America Awards

FOMNA

The Festival of Media Awards, a platform for celebrating innovation and creativity, is setting sail to North American shores with the launch of a dedicated awards programme for the best media campaigns from Canada and the US.

The Festival of Media North America Awards is open for entries from all those involved in media, advertising and communication and winners will be announced in December 2017 in New York, USA.

Continue reading "Entries open for the Festival of Media North America Awards" »

14 July 2017

Less than 2 weeks left to enter Festival of Media LatAm Awards 2017

The Festival of Media LatAm Awards 2017 entry deadline has been extended until Thursday 27th July so if you haven’t entered your work yet, then what are you waiting for…

The Festival of Media LatAm Awards are all about celebrating innovation and creativity in the region. Categories are divided into the awards’ four key pillars: Media | Content | Technology | Insight.

Eight new categories have been introduced this year including Best Use of Real-time Marketing, Best Sponsorship Activation, Best Integrated Campaign, Best Use of Ambient Media and Best Campaign for a Local Brand, Content Creator Award, Best Use of New Technology and Effective Use of E-commerce. 

Click here for a full list of award categories to work out which is the best fit for your campaign and you can even request a category recommendation by getting in touch with the awards team.

Need a little inspiration? Check out the Festival of Media LatAm Awards 2016 winners list and click through to view the full case studies.

Key dates for your diary

Final entry deadline: *EXTENDED* Thursday 27th July
Shortlist announcement: Thursday 21st September
Winners announcement: Monday 30th October at Turnberry Isle Miami.

Head over to the Festival of Media LatAm Awards site for full details.

12 July 2017

Mobile ads need to be thumb-stoppers not show-stoppers

There’s a lot of noise being made about how clients and agencies need to take a ‘mobile first’ approach when they’re planning campaigns that target Millennials and Generation Z consumers – but the evidence suggests marketers haven’t really taken this argument on board yet.

For a start, advertisers still seem to think it is OK to just take their TV ads and give them to digital execution specialists to run on mobiles.

Our specialist Studio team built 700 rich media units last year, a healthy percentage of which involved mobile with video. Yet in the vast majority of cases, we were still getting video content supplied in the traditional 16:9 TV format.

What’s wrong with that? Simple. More than 90% of users watch mobile video with their phones held vertically, not horizontally. They are highly unlikely to rotate their screens, so why don’t clients and agencies shoot ads in vertical format?

Continue reading "Mobile ads need to be thumb-stoppers not show-stoppers" »

10 July 2017

A snapshot of LGBTQ+ America [Infographic]

Gay pride

With Gay Pride celebrations in full swing in various cities across the globe, it's worth brands taking note of this consumer segment - which, in the US alone, controls nearly a trillion dollars in spending power. 

However, this influential and brand-savvy segment receives a tiny fraction of marketing dollars directed to other diverse consumer groups.

What's more, traditional measures of orientation don't really reflect the way younger individuals think about their lives. New research from WPP's global foresight and futures consultancy Kantar Futures shows that 15% of the US population consider themselves something other than exclusively straight, including an astonishing one-fourth of Millennials.

Continue reading "A snapshot of LGBTQ+ America [Infographic]" »

07 July 2017

Toys and gender: What’s a brand to do?

The issue of gender-neutral advertising is a very tricky one for the toy industry. For every seemingly positive story about Hamley’s and other retailers ditching the gender distinction of “girl toy” and “boy toy” aisles another counter-outrage whips up about sexist categorisation in Subway kids’ meal bags (action figures for boys, pretty wristbands for girls) or the Early Learning Centre promoting regressive play stereotypes (boys as rescuing knights, girls the rescued princesses).

In an age of alternative facts and media sensationalism it is difficult to divine actual “outrage” from manufactured versions. For every lobbying group like “Let Toys Be Toys” there is plenty of anecdotal evidence from parents who simply don’t see the issue or feel it is one to get animated about.

As a result, it is not difficult to feel sympathy for toy companies who are dammed if they do and dammed if they don’t – particularly with historical intellectual properties. When Hasbro bought out the first wave of Stars Wars toys from “The Force Awakens” movie it was hit by a #WheresRey Twitter campaign (protesting the seeming absence of a leading female character from the movie in the toy line). Given levels of hype and movie secrecy issues, not to mention toy production lead times, it’s reasonable to assume licensee toymakers may not have full access to storylines or cannot predict with absolute certainty which characters will be popular and have a life in the toy market.

Continue reading "Toys and gender: What’s a brand to do?" »

04 July 2017

What every brand needs to know about VR and AR [infographic]

Vr ar

With virtual reality (VR) and augmented reality (AR) tipped to be the breakthrough digital technology trends of the year, if you don't yet fully understand how the technology can be applied to your business, then it's time for a quick lesson. 

Thanks to the folks over at MDG Advertising, the infographic below 'Virtual and Augmented Reality: What brands need to know' gives you a quick snapshot with all the info you need to know about these new technologies, their differences and how they can be applied to marketing to engage consumers.  

Check out the full infographic here:

Continue reading "What every brand needs to know about VR and AR [infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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