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21 July 2017

MediaCom and P&G dominate M&M Global Awards shortlist for 2017

   



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MediaCom is leading the charge for agency networks with 31 shortlisted entries for the M&M Global Awards 2017, while Proctor & Gamble tops the global advertisers list with 10. 

Other stand out agency networks in the shortlist for this year's awards, which celebrates the world's best multi-market media and marketing campaigns, include PHD Worldwide, Starcom and MEC with 14, 13 and 10 entries, respectively. 

Key brands with multiple shortlisted entries include Nestle, Unilever, Deutsche Telecom, Expedia and Shell. 

The new look awards, whose ceremony will be the first to be hosted under Hope, the new blue whale structure, at the Natural History Museum on Thursday 7th Sept, also saw an increase in the number of media owners shortlisted for awards with the likes of NBC Universal, Facebook, Bloomberg, Viacom and The Economist all in with a chance of winning the sought-after trophies. 

In terms of geographic split, the shortlisted entries came from all over the world with MediaCom UK, PHD US and MEC MENA dominating the agency offices. 

The winners of the new special awards, Content Curator and the Talent Award, will be announced on the night. For more information and tickets to the event, click here.  

Check out the full shortlist below.   

M&M Global Awards 2017 Shortlist 

Automotive 

BMW Beyond 100 (BMW / Bloomberg Media – UK) 
Eyes on Gigi (BMW / Mediaplus – Germany) 
From Zica to Tiago (Tiago / Maxus – India) 
The Thrill Drill (Porsche 918 Spyder / PHD – Germany) 

B2B Campaign of the Year 

Becoming the story (Marriott Hotels / MEC Global Solutions – UK) 
Building a Better Working World (EY (Ernst & Young) / MediaCom – UK)
Live Business (SAP / PHD – US) 
Outstanding Stories (Facebook / Instagram – France) 

Best Communications Strategy 

A Unicornicopia of Marketing Wins (20th Century Home / Zenith – US) 
Always #LIKEAGIRL – Keep Playing (Always / Starcom – UK) 
Best Day of My Life (Shell / MediaCom – Global) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
The Vaseline Healing Project (Vaseline® / PHD – US) 

Best Engagement Strategy 

Heineken Go Places (Heineken / Starcom – UK) 
Mountain Dew League (Mountain Dew / OMD – US) 
The Vaseline Healing Project (Vaseline® / PHD – US) 

Best Integrated Campaign 

Always #LIKEAGIRL – Keep Playing (Always / Starcom – UK) 
Bachelor of Shaving (Gillette / MediaCom – India) 
Did You Mean (MailChimp / PHD – US) 
Financial Times - Brexit and the US Election (Financial Times / Essence – UK) 
The Lenz (Telekom Electronic Beats / MediaCom – Germany) 

Best International Launch Campaign 

Making virtual, reality (PlayStation / MediaCom – UK) 
Samsung Gear S3: The ultimate survival companion. In association with Discovery Channel (Samsung Mobile / Starcom – UK) 
Sing (Sing / MediaCom – UK) 
The Lenz (Telekom Electronic Beats / MediaCom – Germany) 

Best Local Execution of a Global Brand 

Drone-Hijacking The iPhone 7 (Vodafone / MEC – Germany) 
Ferrero Golden Couture (Ferrero Rocher / PHD – Hong Kong) 
Lifebuoy A.I. Defence System © (Lifebuoy / PHD – Singapore) 
React to shamers (Always / MediaCom – Israel) 
The Debate Headache (Excedrin / PHD – US) 
The First Hello (Elevit / PHD – China) 
Yasmin's Sex-Ed Revolution (Yasmin / PHD – China) 
YouTube Offline Indonesia (YouTube / Essence – Singapore) 

Best MarTech or AdTech Innovation 

Hawaii VR: Let Hawaii Happen (Hawaii Tourism Authority / OMD – US) 
IHG & iotec - driving acquisition and loyalty with proprietary Intent Marketing Platform (Intercontinental Hotel Group (IHG) / iotec – UK) 
The Lenz (Telekom Electronic Beats / MediaCom – Germany) 

Best Partnership Award 

Bachelor of Shaving (Gillette / MediaCom – India) 
Baileys: Don't Mind if I Baileys (Baileys / Carat – UK) 
Kiri #BetterWhenShared (Kiri Cheese / Zenith – UAE) 
Nobel Perspectives: What it takes to be human (UBS / Mediavest|Spark – UK) 
Smirnoff: International Women’s Day (Smirnoff / Carat – UK) 
Smurfs: The Lost Village (Sony Pictures / OMD – UK) 
Thrive Through Disruption (EY / The Economist Group / MediaCom – UK) 

Best Sponsorship Activation 

Ford Le Mans Live-Ad (Ford Performance / Mindshare – UK) 
Listerine MTV EMA 2016 (Listerine / Viacom Velocity International – UK) 
NBCUniversal and Missguided global sponsorship partnership (Missguided / NBCUniversal – UK) 
The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK) 
Winning the Olympics with Samsung Mobile and #DoWhatYouCant (Samsung Global Mobile / Starcom - UK) 

Best Targeted Campaign 

Bachelor of Shaving (Gillette / MediaCom – India) 
Becoming the story (Marriott Hotels / MEC Global Solutions – UK) 
Did You Mean (MailChimp / PHD – US) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 

Best Use of an Influencer 

#NoisyMayInfluenced (Noisy may / IMA – Netherlands) 
Always #LIKEAGIRL – Keep Playing (Always / Starcom – UK) 
Clean & Clear #SeeTheRealMe (Clean & Clear / UM J3 – UAE) 
Dark to Light (Gucci Guilty / MediaCom – UK) 

Best Use of Content 

A Hero Inside Us All (GoPro Hero5 / UM – US) 
Be Smooth (Coffeemate / MEC – UAE) 
Best Day of My Life (Shell / MediaCom – Global) 
JOHNSON’S® Baby Blogger Series (Johnson & Johnson / UM J3 – UAE) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
The Vaseline Healing Project (Vaseline® / PHD – US) 

Best Use of Data 

I don’t care, I love it! (hayu / MediaCom – UK) 
IHG & iotec - driving acquisition and loyalty with proprietary Intent Marketing Platform (Intercontinental Hotel Group (IHG) / iotec – UK) 
Take off! (American Airlines / MediaCom – UK) 
With Visual IQ, O2 and Havas Uncover the True Performance of Facebook Advertising (O2 / Visual IQ – UK) 

Best Use of Social Media 

A Unicornicopia of Marketing Wins (20th Century Home / Zenith – US) 
Dark to Light (Gucci Guilty / MediaCom – UK) 
Heineken – Open Your World (Heineken / Mediavest | Spark – UK) 
Nana #IChooseToLiveFearless (NANA / Zenith – UAE) 

Best Use of Video 

Discover Your Aloha (Expedia – US) 
JOHNSON’S® Baby Blogger Series (Johnson & Johnson / UM J3 – UAE) 
Live There 3D Split Narrative Film (Airbnb / Starcom – US) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
Nana #IChooseToLiveFearless (NANA / Zenith – UAE) 

Fashion, Beauty & Retail 

Always #LIKEAGIRL – Keep Playing (Always / Starcom – UK) 
Dark to Light (Gucci Guilty / MediaCom – UK) 
It's not about the gear (A-Z Sportswear / Starcom – Norway) 
NBCUniversal and Missguided global sponsorship partnership (Missguided / NBCUniversal – UK) 
The Vaseline Healing Project (Vaseline® / PHD – US) 

Financial & Utility Services 

Best Day of My Life (Shell / MediaCom – Global) 
HSBC International Women's Day (HSBC – UK) 
Shell Advance – Scooter Oil (Shell Advance / MediaCom – Singapore) 
UBS Brand Relaunch (UBS / Mediavest | Spark – UK) 

Food & Beverages 

Baileys: Don't Mind if I Baileys (Baileys / Carat – UK) 
Made to Move (Lucozade / MediaCom – UK) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
Mountain Dew League (Mountain Dew / OMD – US) 

Media, Entertainment & Sports 

#TWDEuroTour - The Walking Dead Season 7 Returns (FOX – UK) 
A Unicornicopia of Marketing Wins (20th Century Home / Zenith – US) 
Financial Times - Brexit and the US Election (Financial Times / Essence – UK) 
Outstanding Stories (Facebook / Instagram – France) 
Sing (Sing / MediaCom – UK) 
The Betsafe True Player Challenge (Betsafe / Fuse – UK) 
The Secret Life Of Pets (The Secret Life Of Pets / MediaCom – UK) 

Technology & Telecommunications 

Back to (smartphone) school (Doro / Starcom – Sweden) 
Huawei: Looking through the Latin American Lens (Huawei / Vizeum – Mexico) 
The Lenz (Telekom Electronic Beats / MediaCom – Germany) 
Winning the Olympics with Samsung Mobile and #DoWhatYouCant (Samsung Global Mobile / Starcom - UK) 
With Visual IQ, O2 and Havas Uncover the True Performance of Facebook Advertising (O2 / Visual IQ – UK) 

The Big Idea Award 

Bachelor of Shaving (Gillette / MediaCom – India) 
Best Day of My Life (Shell / MediaCom – Global) 
Desperados Zero Gravity Bass Drop (Desperados  / Starcom – UK) 
The Lenz (Telekom Electronic Beats / MediaCom – Germany) 

The International Effectiveness Award 

Bachelor of Shaving (Gillette / MediaCom – India) 
Live Business (SAP / PHD – US) 
Live the InterContinental Life (InterContinental Hotels & Resorts / Mindshare – UK) 
MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE) 
The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK) 

Tourism, Travel & Leisure 

CNN International Commercial and Marina Bay Sands “20 things you didn’t know about Marina Bay Sands” (Marina Bay Sands / CNN International – Singapore) 
Hawaii VR: Let Hawaii Happen (Hawaii Tourism Authority / OMD – US) 
Live There 3D Split Narrative Film (Airbnb / Starcom – US) 
The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK) 
What U.S. National Park Are You? (Expedia – UK)

   



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