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25 August 2017

Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)


Lonely whale

"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of celebrities' mouths, the intentionally humourous spot brings attention to the fact that 500 million plastic straws are used every day in the US and often end up in the ocean, polluting the water and causing harm to sealife.  

With famous faces including Adrian Grenier, Van Jones, Kendrick Sampson and Amy Smart, amongst many others, admitting that they "suck" (plastic straws), the idea behind the PSA is to create a movement that urges others to join them in #StopSucking.  

The ad encourages consumers with a call to action to share the video and pledge to #StopSucking, driving them to www.strawlessocean.org to learn how to help save the ocean.  

Check out the full ad below and click through to the website above to find out more. 


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