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11 August 2017

Innovative Ad of the Week: Chevrolet 'Trucks Jump' (Brazil)


When it comes to advertising for the automotive sector, brands can't go wrong with a good stunt. 
Remember back in 2013 when Volvo used Jean-Claude Van Damme to perform 'The Epic Split' as part of its 'Live Test Series' to demonstrate the precision steering feature on its new Volvo Trucks?
Well now Chevrolet has taken a leaf out of that same book and launched a pretty epic ad of its own to celebrate 50 years of the Camaro. 
Created by McCann Brazil, the creative opens with the line 'To celebrate the legend, a deed worthy of a legend' before panning to the main event which shows a jump between two trucks in motion.
Check out the film below:

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