Right Brain, Left Brain Blog

« Ad of the Week: ZonaJobs 'Anti-Millennial' (Argentina) | Main | The Connected Home [infographic] »

29 September 2017

Cinema Ad of the Week: Godiva 'Midweek Masterpieces' (UK)



Premium chocolate brand Godiva has enlisted esteemed photographer and director Rankin to produce a new, immersive global campaign that showcases the sensorial artistry of its new range, Godiva Masterpieces.

Devised by creative agency CHI & Partners, the campaign aims to bring to life how it feels to eat Godiva chocolate and what sets it apart from other chocolate experiences.

The film has debuted in the UK in partnership with cinema group Everyman, with the 'Midweek Masterpieces' series running across all Everyman cinemas for an initial period of 12 weeks. Cinema goers will also receive a complimentary sample of Godiva Masterpieces when they purchase their film ticket.

“I wanted to deliver an emotional impact with this film, I believe what we have created with Godiva will completely shake up the chocolate category," said Rankin. "We’ve tried to really tap into people’s senses, using things they associate with chocolate to illustrate all those wonderful tastes and textures.”

Godiva 2

In addition to the cinema partnership with Everyman, the Godiva Masterpieces launch in the UK is being supported by a national media, PR, sampling, out-of-home and in-store campaign.

Micky Tudor, Creative Director CHI, added: “Chocolate fires off neurons and endorphins in equal measure. Hopefully, so does this film by Rankin. I challenge anyone to watch it and not want to lick the screen.”

Check out the multi-sensory immersive film below - and try not to lick the screen!


Related Posts Plugin for WordPress, Blogger...


Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking