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01 September 2017

Innovative Ad of the Week: Deutsche Telekom 'Sea Hero Quest VR' (Global)


Deutsche telekom

Building on the success of its multi award-winning 'Sea Hero Quest' campaign, Deutsche Telekom has upped the ante and revealed a VR sequel to the project.

Sea Hero Quest originally started out as a mobile game that challenged and recorded the navigational skills of players to provide data that could be used for scientific research on dementia.

Created by Saatchi & Saatchi, the next iteration of the game has been given a virtual reality makeover and re-designed to be used on the Samsung Gear VR set. With six sub-games, the challenge invites users to navigate a series of watery environments, to provide scientists with crucial insights to help understand the way people usually find their way around in the world.

Check out the video below:


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