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15 September 2017

Print Ad of the Week: McDonald's 'Open Late' (France)

   



Mcds 1

Inspired by its minimalist Pictos campaign, McDonald's has gone one step further in a new print campaign for the night birds.

The creative, by TBWA\Paris, sees flashes of light glow together to take the shape of some of its most iconic products: Big Mac, Sundae and French Fries to announce the late opening of McDonald's restaurants until midnight or later.

The studio shoot took 10 days of building and two days of shooting with 1,100 LEDs, 80 metres of wire and 400 welds.

Check out the ads below:

Mcds ad

Mcds ad 2

Mcds ad 3

 

   



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