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06 October 2017

Ad of the Week: Warburtons 'Pride and Breadjudice' (UK)

   



Warburtons

To give your Friday afternoon a sprinkling of British humour, our ad of the week goes to British baking firm Warburtons for its unique parody take on Jane Austen's 'Pride and Prejudice' to tell the story of how the Warburtons family business began in 1876.  

As part of its wider 'From Our Family to Yours' campaign, the brand has enlisted British comic Peter Kay who channels his inner Mr Darcy in what he describes as a "steamy period drama" that follows "an epic tale of passion, flour and a woman stood on a hill" - the love story of the company's founder Thomas and Ellen Warburton. 

Filled with puns galore, the 180-second ad, created by WCRS and Another Film Company, will make its TV debut on October 7. Further activity will run across digital, social, PR and OOH. 

Check out the full ad below:  

   



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