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12 October 2017

Festival of Media North America Awards 2017 finalists announced

   



Fom na

Finalists for the inaugural Festival of Media North America Awards 2017 have been unveiled with campaigns from PHD, Mindshare, OMD, UM, Zenith, MEC, Maxus, Hearts & Science and J3, among others, in the running for an award.  

Headed by Rob Rakowitz, global media director, Mars, the jury will preside over the best work from brands, media owners and agencies across North America. The winners will be announced in a themed awards ceremony on November 30 at the Metropolitan West in New York City. Guests are invited to a ‘Night Circus’ to network with peers and celebrate the industry’s best work. The evening will also see the winners of the Festival of Media’s Best of 2017 awards, honouring the best campaigns over all the awards editions of 2017 with just five prestigious trophies to be won.

Check out all the finalists below: 

Best Agile Media Planning Award 

Axe Find Your Magic (Axe / Mindshare – US) 
Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Debate Headache (Excedrin / PHD – US) 
The Financial Times - Brexit and the US Election (The Financial Times / Essence – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Branded Content  

"I Just Want to Watch the Game!" (Sony Pictures Entertainment - Spider-Man: Homecoming / UM LA – US) 
Becoming Part of the Family (Google Home / PHD – US) 
Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
Chex Mix "Snackstreet" (Chex Mix / Mindshare Entertainment – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
Jeep: Unclimbed (Jeep / UM – Canada) 
Phil's-osophies (National Association of Realtors / Havas Media Group – US) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Communications Strategy 

Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
Celebrate with M (M&M’S / MediaCom – US) 
Enhance the Life You Love! (Cash4Life / UM NY – US) 
Fido 22nd of the Month (Fido / OMD – Canada) 
Mother's Day Made Easy (Fitbit Alta HR / UM SF – US) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Event, Experiential or Sponsorship Campaign 

Budweiser Goal Synced Arena (Budweiser / UM – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
Taste of Home Gingerbread BLVD (Taste of Home / Trusted Media Brands, Inc. - US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Launch Campaign 

A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
From Search bar to Smartphone (Google Pixel / PHD – US) 
Neutrogena Light Therapy Acne Mask (Neutrogena / J3 NY – US) 
Sonnet Launch (Sonnet / OMD – Canada) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Media Partnership 

"I Just Want to Watch the Game!" (Sony Pictures Entertainment - Spider-Man: Homecoming / UM LA – US) 
Jeep: Unclimbed (Jeep / UM – Canada) 
Play-Doh Back to School (Play-Doh / OMD – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 

Best Use of an Influencer 

Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Celebrate with M (M&M’S / MediaCom – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
Phil's-osophies (National Association of Realtors / Havas Media Group – US) 
Share a Coke and a Song (Coca-Cola / UM NY – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
Toma Control De Tu Salud Con Cigna (Cigna / OMD – US) 

Best Use of Content 

Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
Mountain Dew League (Mountain Dew / OMD – US) 
Phil's-osophies (National Association of Realtors / Havas Media Group – US) 
Share a Coke and a Song (Coca-Cola / UM NY – US) 
Sweden on Airbnb (Visit Sweden / Forsman & Bodenfors – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Use of Data & Insight Award 

Activision Drives Mass Customization with Multi-Platform Destiny 2 Reveal Campaign (Destiny 2 / Resolution Media – US) 
Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 
Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Converging Data and Technology to Reach Near-Market Health Consumers (Theraflu / Resolution Media – US) 
Sonnet Launch (Sonnet / OMD – Canada) 
Toma Control De Tu Salud Con Cigna (Cigna / OMD – US) 

Best Use of Digital Platforms 

A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Activision Launches Innovative Multi-Platform Reveal Campaign for Call of Duty: WWII (Call of Duty: WWII / Resolution Media – US) 
Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Jeep: Unclimbed (Jeep / UM – Canada) 
Live Business (SAP / PHD – US) 
Mountain Dew League (Mountain Dew / OMD – US) 
Sweden on Airbnb (Visit Sweden / Forsman & Bodenfors – US) 
The Debate Headache (Excedrin / PHD – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
White Hats Wanted (U.S. Army / UM NY – US) 

Best Use of Programmatic 

Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Converging Data and Technology to Reach Near-Market Health Consumers (Theraflu / Resolution Media – US) 
Mother's Day Made Easy (Fitbit Alta HR / UM SF – US) 
The Marriott Flywheel Experience (Marriott / MEC Global – US) 

Best Use of Real-time Marketing 

Budweiser: Light Up the Nation (Budweiser / Anomaly Toronto – Canada) 
Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Live Business (SAP / PHD – US) 
Sonnet Launch (Sonnet / OMD – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Debate Headache (Excedrin / PHD – US) 
The Financial Times - Brexit and the US Election (The Financial Times / Essence – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Use of Technology 

Ben and Jerry's On Demand Ice Cream (Ben and Jerry / Mindshare – Canada) 
Discover Your Aloha (Expedia / Expedia Media Solutions – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
The First Olympics in VR (Samsung / NBCUniversal – US) 

Best Use of Traditional or Ambient Media 

Budweiser Goal Synced Arena (Budweiser / Anomaly - Canada) 
Cashmere Now Streaming (Cashmere Bathroom Tissue / Maxus – Canada) 
Celebrate with M (M&M’S / MediaCom – US) 
Did You Mean (MailChimp / PHD – US) 
Immersive Shelters (Google Home / PHD – US) 
Stand Up To Cancer (Stand Up To Cancer / OMD – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Brands for Good Award 

Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Stand Up To Cancer (Stand Up To Cancer / OMD – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 

Entertainment, Media & Sport 

"I Just Want to Watch the Game!" (Sony Pictures Entertainment - Spider-Man: Homecoming / UM LA – US) 
A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
The Financial Times - Brexit and the US Election (The Financial Times / Essence – US) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 

FMCG 

Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 
Axe Find Your Magic (Axe / Mindshare – US) 
Cashmere Now Streaming (Cashmere Bathroom Tissue / Maxus – Canada) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Food & Beverages 

Ben and Jerry's On Demand Ice Cream (Ben and Jerry / Mindshare – Canada) 
Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
Celebrate with M (M&M’S / MediaCom – US) 
Chex Mix "Snackstreet" (Chex Mix / Mindshare Entertainment – US) 
Hydration Beacon (Gatorade / OMD – US) 
Mountain Dew League (Mountain Dew / OMD – US) 
Share a Coke and a Song (Coca-Cola / UM NY – US) 

Healthcare & Pharmaceutical 

Converging Data and Technology to Reach Near-Market Health Consumers (Theraflu / Resolution Media – US) 
SickKids VS (N/A / OMD – Canada) 
The Cigna Bioball Experience (Cigna / OMD – US) 
The Debate Headache (Excedrin / PHD – US) 

Technology & Telecommunication 

Becoming Part of the Family (Google Home / PHD – US) 
Did You Mean (MailChimp / PHD – US) 
From Search bar to Smartphone (Google Pixel / PHD – US) 
Immersive Shelters (Google Home / PHD – US) 
Live Business (SAP / PHD – US) 

The Creative Use of Media Award 

A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Budweiser: Light Up the Nation (Budweiser / Anomaly - Canada) 
Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Cashmere Now Streaming (Cashmere Bathroom Tissue / Maxus – Canada) 
Did You Mean (MailChimp / PHD – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
Sweden on Airbnb (Visit Sweden / Forsman & Bodenfors – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
White Hats Wanted (U.S. Army / UM NY – US) 

The Effectiveness Award 

Arrowhead (R) Naturally Different (Arrowhead 100% Mountain Spring Water / Kinetic – US) 
Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 
Celebrate with M (M&M’S / MediaCom – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
SickKids VS (N/A / OMD – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
Stand Up To Cancer (Stand Up To Cancer / OMD – US) 
The Debate Headache (Excedrin / PHD – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 

Click here for more information about the Festival of Media North America Awards 2017. 

   



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