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10 posts from October 2017

06 October 2017

Ad of the Week: Warburtons 'Pride and Breadjudice' (UK)

Warburtons

To give your Friday afternoon a sprinkling of British humour, our ad of the week goes to British baking firm Warburtons for its unique parody take on Jane Austen's 'Pride and Prejudice' to tell the story of how the Warburtons family business began in 1876.  

As part of its wider 'From Our Family to Yours' campaign, the brand has enlisted British comic Peter Kay who channels his inner Mr Darcy in what he describes as a "steamy period drama" that follows "an epic tale of passion, flour and a woman stood on a hill" - the love story of the company's founder Thomas and Ellen Warburton. 

Continue reading "Ad of the Week: Warburtons 'Pride and Breadjudice' (UK) " »

03 October 2017

The Connected Home [infographic]

Pandora

With the number of ‘Internet of Things’ devices expected to jump from 6.6 billion to 22.5 billion by 2021, it’s clear that we’re currently going through a new wave of tech innovation.

With Apple, Amazon and Google leading the charge in launching voice-enabled devices, there’s no doubt that voice is increasingly becoming the new touch. And, as marketers, it’s important to realise that you can’t just rely on visual advertising anymore because there’s no guarantee consumers will be seeing your message anymore – they could be hearing it instead!

The folks at Pandora recently teamed up with Edison Research to explore how consumers are interacting with these new devices to uncover some insights, illustrated in the infographic below, that it might be worth checking out…

Continue reading "The Connected Home [infographic]" »

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