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03 October 2017

The Connected Home [infographic]

   



Pandora

With the number of ‘Internet of Things’ devices expected to jump from 6.6 billion to 22.5 billion by 2021, it’s clear that we’re currently going through a new wave of tech innovation.

With Apple, Amazon and Google leading the charge in launching voice-enabled devices, there’s no doubt that voice is increasingly becoming the new touch. And, as marketers, it’s important to realise that you can’t just rely on visual advertising anymore because there’s no guarantee consumers will be seeing your message anymore – they could be hearing it instead!

The folks at Pandora recently teamed up with Edison Research to explore how consumers are interacting with these new devices to uncover some insights, illustrated in the infographic below, that it might be worth checking out…

Connected home

 

   



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