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03 November 2017

Rival Ad of the Week: Burger King '#ScaryClownNight' (US)

   



There's no love lost between fast food chains Burger King and McDonald's so it comes as no surprise that the former of the two has used this Halloween as an opportunity to yet again poke more fun at its rival.  

Its 2017 Halloween ad makes a mockery of McDonald's beloved clown mascot Ronald McDonald, with a lookalike terrorising a young boy as he cycles through the streets and ends up taking refuge in a Burger King restaurant.  

The ad concludes with the line 'Come as a clown, eat like a king' and was supported by a promotion for the first 500 people who dress like a clown on Halloween night to receive a free Whopper burger at selected Burger King restaurants hosting Scary Clown Night.  

Check out the full ad below: 

   



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