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4 posts from November 2017

17 November 2017

Parody Ad of the Week: BBDO 'Time$hits' (Canada)

Bbdo

In an effort to make sure employees complete their client timesheets, BBDO Canada has conjured up a brilliant new initiative that takes advantage of the 18 minutes of otherwise wasted time staff members spend each day... 

'Time$hits' is a revolutionary new time sheet solution that leverages an existing workplace behaviour – going to the toilet.  

Continue reading "Parody Ad of the Week: BBDO 'Time$hits' (Canada) " »

14 November 2017

Shock horror: How did brands make an impact this Halloween?

Becoming horrifically lucrative for brands, Halloween is now a global marketing phenomenon, with a recent Mintel report forecasting spending by UK consumers alone hitting £320 million this year, with most spenders being Millennials.  

However, the annual fright fest has seen the odd horror show in terms of bad taste, the most infamous of which being Asda and Tesco 'mental health patient' and 'psycho ward' costumes for Halloween 2013 that promised to have 'people running away in fear'. Both supermarket giants were accused of a woeful lack of judgement and for stigmatising mental health issues by charities and the public alike, a sign that attitudes towards the historically taboo subject were changing in the real world, something not reflected by the offending products. 

This year the Marketing Society and Time to Change gave brands a timely reminder not to resort to campaigns and products that stigmatise mental health, and thankfully it seems they all paid attention. So what techniques did some of the best campaigns use to engage their Halloween audiences to make the most of this fun festival without being offensive? 

Continue reading "Shock horror: How did brands make an impact this Halloween? " »

10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

Continue reading "Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)" »

03 November 2017

Rival Ad of the Week: Burger King '#ScaryClownNight' (US)

There's no love lost between fast food chains Burger King and McDonald's so it comes as no surprise that the former of the two has used this Halloween as an opportunity to yet again poke more fun at its rival.  

Its 2017 Halloween ad makes a mockery of McDonald's beloved clown mascot Ronald McDonald, with a lookalike terrorising a young boy as he cycles through the streets and ends up taking refuge in a Burger King restaurant.  

The ad concludes with the line 'Come as a clown, eat like a king' and was supported by a promotion for the first 500 people who dress like a clown on Halloween night to receive a free Whopper burger at selected Burger King restaurants hosting Scary Clown Night.  

Check out the full ad below: 

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